The chosen ad category for this project is drinking and driving. The main purpose of this was on how society can stop this horrible incident that happens in almost every weekend around the world (the time when people drink). There has been a rise of these in the America continent (North and South) over the past decade (Intoxalock). Despite all the messages the government keeps passing to the public through advertisement in the form of posters, banners, commercials, and social media platforms, people choose not to listen and keep repeating the tragedy over and over again. This ad, which image depicts an arm with a truck drawn on it punching someone else in the face, isn't one of the posters that just informs against drinking and driving, …show more content…
The depicted image shows that a man getting punched by a fist in his jaws and has car pictures painted on both (the fist and the man’s cheek). The image also shows that how two cars collide; the fists reflects the situation of a drunk driver hitting the man’s jaws. The picture accurately portrays on what the situation becomes and especially how the innocent person faces injustice. The image clearly indicates a very accurate meaning that the man who is getting hit in his jaws by a fist is innocent. The reason is because it shows that the man with the red paint car has not been doing anything, while the green paint car hits him. As back to the analysis, he surely did not deserve what happened to him and importantly how he is the one who is getting affected by this incident. The image also shows how the culprit hits the man. This is true that when both the cars will collide and cause an accident, both get affected, but in this image, it shows that a fist intentionally hit the man’s jaws. It can be understood with visual image understanding. This image depicts the message that the drunk man who decides to drive despite knowing from all the advertisements posted on banners, posters, network commercials and social media ads that it is forbidden to drive while a person is drunk, clearly shows that the drunk person committed a crime. Even though he will be affected by this
Although there are many commercials, ads, documentaries, seminars, etc. on the reasons why people should never drink and drive, you would be surprised how many people still get behind the wheel after having had more than just a drink or two. We might not realize it but every day, about 28 people in the United States die in car crashes that involve a drunk driver. This equals to one death every 51 minutes! It’s so sad because these statistics could be way better if people had a well thought out plan prior to going out drinking. There has been research found relating to Drinking and Driving Behaviors since this topic is now becoming more of an issue in this generation than it was in the past. For instance, Schell, Chan, and Morral (2006), found that some people who have a DUI record tend to have pretty high expectations of themselves even after having some drinks in their system (e.g., “I feel more relaxed when drinking"), so with that being said those people with higher confidence were the ones more likely to be engaged in drinking and driving activity. While intoxicated, we often don’t consider any negative consequences that can happen to us but as you’ll see on the news, on social media, in the newspapers, etc. driving while under the influence can be very dangerous and even fatal.
A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.
A girl by the name of McKay was out at a bar late one night. She had way too much to drink and was not thinking straight. McKay made the bad decision of stepping into her car at 12:30 a.m. She then crossed a highway when she smashed into another car, with her speed set at 105 km/hr. In that moment, driving impaired cost the life of a husband, a wife, a five-year-old daughter, and two-year-old son (Mcadam, 2016). Unfortunately, this is not the first time people were killed from drunk driving, and it is certainly not the last unless there are harsher consequences. It is said that 2016 might go down as the worst year for drunk driving deaths. There are approximately twenty-eight people who are killed from drunk driving each day (Brennan, 2016). Drunk drivers deserve worse punishments because they bring serious danger to cities all around the world.
The artist used a simple artistic concept in order to convey the message without the audience needing to over think the main theme of the ad. A car key displayed as a blade, was used as the central image to show that a simple item of everyday life can become a lethal weapon if handled irresponsibly. A white background, black-bold texts, and red ink, enhances the viewer's eyes to become drawn to the primary purpose of the ad without the distractions of unnecessary bright variations of color. The artist included the hand of a person grasping a key that contained blood splotches in the image to directly portray that the driver has control. The unembellished use of including these factors aided the goal of the campaign because it did not contain elements that could interrupt the focal point of the ad.
Every year, an estimate of 10,000 people in the United States die from motor vehicle crashes that involve a drunk driver. Not only is the number of accidents leading to thousands of deaths and injuries are excessive, but also the cost of repair for the vehicles is sky high. Even with these consequences, drinking and driving continue to be an issue. There is an estimate that of the 210 million licensed drivers that live in the United States, that 17% have a DUI conviction. To solve this predicament, it is important to think about what kinds of punishments for these drivers are necessary, taking an account for alcoholism, criminal record, number of offenses and blood alcohol content. It is also necessary to find ways to prevent future disasters and decreasing the rates of drunk driving per year. To come to a conclusion of the kinds of penalties for DUI’S is based on the understanding of the biological aspects of how alcohol affects brain functions and the psychological question of why people still do it.
The lights before you blare in your vision as you watch countless cars pass you by. A honk echoes in your ear, but you are not sure why, and you do not actually care. You are only tipsy, but it does the job. You do not look over your shoulder, and instead of merging into the next lane, you merge into a motorcycle. Only after its one headlight is thrown from your vision do you react and veer back into your lane. You are one second too late. You are only tipsy, but the other person may not get out of this situation alive.
During someone’s life he might encounter someone serving around the road and acting like a crazy person. He might be driving behind someone and they almost or do cause a wreck. He can only think what is this person doing? He would go check on the driver of the other vehicle and make sure they’re all okay, then he would go check on the driver that started the wreck. He would then soon found out that they driver is completely wasted, crying and saying he did not mean too. All around the world there are thousands of deaths and injuries cause by drunk driving. There are many precautions people can use to fix these growing problems.
While none of us want to be charged with a DUI, we may have certain preconceived notions about the entire process and the charges. These notions may result in us being careless or reckless and not taking the possible consequences of drinking and driving seriously. Here are some things you should know:
Driving under the influence (DUI) refers to a situation when a driver operates a motor vehicle while their blood alcohol content (BAC) is over the legal limit. This level is set by the state and is based on the fact that an average person cannot drive safely at or above this level of alcohol content in their body. While BAC legal limits may vary from state to state, they generally range from 0.08% to 0.10%. The BAC limit in Nampa, Idaho is 0.08% for drivers over the age of 21, 0.04% for commercial drivers and 0.02% for drivers under the age of 21.
Trying to patrol the number of impaired drivers on the road is the first step of failure that we as a nation have faced already. The fact that state legislation has had the ability to overrule federal laws is somewhat absurd. Either way, if marijuana use does or does not impair one’s senses, mandatory action should be taken regardless. It’s not the act of using narcotics, whether lethal or not, and it’s not even the fact that someone gets behind the wheel; it’s the aftermath of all those events combined. According to www.thinkprogress.org in their article Marijuana Doesn’t Make You More Likely To Crash Your Car, they stated “media reports and anti-pot legalization advocates have hyped the idea that ‘drugged driving’ would wreak havoc on the
For a minute imagine that a choice you made took someone’s life. How could you live knowing that you took away someone’s loved one…someone’s daughter or son, husband or wife, mother or father. An innocent person paid the ultimate price for a bad decision you made. In the United States, a person dies every 51 minutes due to the actions of a drunk driver. Every day, alcohol impaired drivers are responsible for an average of 28 deaths. Understanding that it can happen to you and that choosing not to drive buzzed or impaired is the only responsible decision to make. Drinking and driving even just one time can be the biggest mistake you could ever make.
In the United States of America over 10,000 people die each year from accidents involving an alcohol-impaired driver and according to CBS news, that number is on the rise. Drunk driving is the criminal act of driving while being impaired, alcoholically. When alcohol is consumed it is absorbed into the bloodstream. In most situations alcohol slows down the brain's ability to control the body, reflexes are also affected by this. If a driver is impaired his ability to track moving objects are affected along with the ability to control the vehicle. Drunk driving is a controversial topic because, some people think there should be more laws to prevent it while other believe the laws should be left alone.
Did you know alcohol played a role in nearly 40 percent of the United States automobile fatalities in 2005, that’s more than 16,885 deaths? Drunk driving can be very deadly, yet many people drive while under the influence every day. Drivers who are drunk are blamed for the loss of as many as 52, 000 lives in highway crashes each year and hundreds of thousands of severe injury’s
This commercial is thirty seconds, with two visual texts, “Don’t text when on the road…. It’s not safe for deer or humans”. Giving context to the generation the organizations are targeting, teens, the ad shocks the viewer with humor. Considering this, the ad is purposely thirty seconds long to allow the teens to tweet, post, or pin the commercial exposing the topic to more than a
In this day and age, when it comes to alcohol consumption and laws of alcohol use in countries around the world, many people debate about whether the legal drinking age should be raised, lowered, or stay the same. What about a society where alcohol would be illegal?? Well, when it comes to the sheer number of deaths that occur from drunk driving alone, you’d end up agreeing with it. To add to this, addiction is always a risk to be taken into consideration, because it leads to alcohol poisoning, eventually causing death. All in all, alcohol is something that is just as addictive as any other drug, and should it be treated as an illegal drug as well. The following are just some of the many reasons why this should be so.