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Risk Everything Rhetorical Analysis

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If one dreams it, one can achieve it. Sometimes it can be hard to picture doing something great that the normal person wouldn’t get to do, but that’s what is so great about dreaming big. With hard work, proper coaching, and proper equipment, it is completely possible to accomplish any goal one is dreaming of. This could even mean becoming a professional athlete. Nike created a campaign called “Risk Everything”, which emphasizes the idea of risking everything for the chance to succeed. It is symbolized with a skull and fire. Nike advertises this campaign with a commercial called, “Winner stays”, which creates a sense of motivation to young athletes to dream big and work hard while wearing Nike products to become the next big player that everyone is cheering for. The commercial starts out on a local soccer field with some boys playing a game of soccer. All the boys are getting into each other’s face before the game starts and a bet is placed, “winner stays on”. Right after that one of the boy goes “well in that case I am Christian Renaldo,” and he transforms. Then another boy transforms into Neymar. Christian Renaldo beats the other kids on the side of the field and scores a goal. The small crowd on the sideline cheers and Christian Renaldo shows off his new Nike hypervenom cleats that have not been released before to Neymar; and he funnily had the same ones. Other players like Wayne Rooney and David Luiz are morphed into play. Most of the teenage boys are now transformed

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