Pest Analysis on Fast Food Restourants

796 Words May 6th, 2013 4 Pages
Table of Contents
Introduction to Fast Food Industry in Bahawalpur 1
PEST ANALYSIS 1
POLITICAL 1 ECONOMICS2
SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3

Introduction to Fast Food Industry in Bahawalpur

Today, eating out definitely is part of modern lifestyle, or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters, which in turn make them believe that fast food is quick, easy and satisfying. Fast food restaurants are now making “value” meals. Fast food has become a fashion, as customers are not only eating, they are enjoying the environment not adults, children are
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ECONOMICS
As a business entity, AH Hot & Spicy need to face a lot of economic variables outside its business. Dealing with sourcing for its material AH Hot & Spicy should be aware on the quality supply which is easily available in the city. Remember, AH Hot & Spicy can purchase all kind raw materials such as beef and potatoes from local market to meet the demand of its product. That will be impacting its cost of purchase. Labor cost is also very low in Bahawalpur as labor is easily available in market. Working in Bahawalpur AH Hot & Spicy must face government regulations on tax of profit where it gains from the operation and other tax such as entertainment and restaurant service tax. The economic condition and growth of the city also is an important indicator to the demand of products that AH Hot & Spicy will offer. As the food priced at normal foods, many people will have the income range to consume the products.
SOCIAL / CULTURAL
The changing lifestyles of Bahawalpur due to development of Bahawalpur and education should be also taking into consideration. While peoples are financially strong to eat at more expensive outlet such as fast food restaurant, they have higher expectations. They want to have quality in services and more conveniences that can differentiate one restaurant from another. Young students studying in Two well know universities and medical college want technology in their life and