Pest Analysis on Fast Food Restourants

The use of PEST analysis can be seen effective for business such as their strategic planning, marketing, and product development. Furthermore, PEST ensures that company`s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST have four factors which are Political, Economic, Social, and Technological. However, we use these factors to check how they interplay to the business or the activity of an organization.Using PEST analysis is important when a company decided to enter its business operation into new markets and new countries. In this case, using PEST will help to adapt effectively to the realities of the new environment and to make contingency plans for threats by preparing business and strategic plans (Byars, 1991; Cooper, 2000).

Fast food is exactly how it sounds: food that can be quickly produced for a simple meal. Although they may be satisfactory, they are anything but healthy. Eating fast food is appetizing which is one of the main reasons it is so popular. Not only does it taste good to many, but it is inexpensive, too! America is the number one place for fast food. There are over 160,000 fast food restaurants in the United States and over 50 million Americans are served fast food daily. The frequency of eating fast food is also a problem because according to statisticbrain.com 44 percent of Americans confessed to consuming fast food once per week. What people do not realize is the harm that fast food is doing to their body. Not only is fast food a

Now days people eat fast food once, twice, maybe even three times a day. There are several reasons why people eat out more. Zinczenko made one very good point. He stated that it can be hard to find healthy food when there are so many fast food companies and chains all around America. It is also hard to live healthy and eat healthy for kids and teens because the price is significantly more than just grabbing a quick burger.

The main point of fast food is to be fast, easy, and convenient- but sometimes we humans abuse of that option that was given to us. Yes, its true fast food is everywhere in every corner but we cannot blame the food chains for our decisions. Obesity is like a monster and we are feeding it, we stop on every school or work break to snack on some McDonalds, Wing Stop, and other fast restaurants that are in our path, the only issue with is that we consume it on a daily basis making it our routine and we end up putting our health at risk. A survey made by the college of agriculture, consumer and environmental science assures that 94 percent of people believed individuals are primarily or somewhat

Fast food popularity has grown tremendously over the years. People spend more time trying to save time in today’s world and in

The main point of fast food is to be fats, easy and convenient, but sometimes we humans abuse of that option that was given to us. Yes, its true fast food are everywhere in every corner and in every place we turn to, but we cannot blame the food chains for our decisions. Obesity is like a monster and we are feeding it, we stop on every school or work break that we have to snack on some McDonalds, wing stop, and other fast restaurants that are in our path, the only issue with is that we consume it on a daily basis making it our routine and we end up putting our health in risk. A survey made by the college of agriculture, consumer and

In this era today, the social norm is everyone wants everything right here and right now. Which is why fast food has become so popular among Americas. Not to mention fast food is so much cheaper than fresh, organic groceries from the whole foods store. You can get a meal for 10 people

Indeed, fast food has always been a part of the daily lives of Americans, but lately, it has begun to change and is changing

To begin, there are way too many fast food restaurants. With a whopping 13,000 McDonald’s restaurants in the US alone, it’s no surprise that when you’re driving down the street looking for a bite to eat, McDonalds is one of the easiest places to stop and go (Zinczenko 463). There is never a shortage of places to go eat at, but unfortunately the majority of them are fast food. Although some seem healthier than others, they all share one thing in common, cheap, easy to access food. Zinczenko provides a good point saying “Lunch and dinner, for me, was a daily choice between McDonald’s, Taco Bell, Kentucky Fried Chicken, or Pizza Hut. Then as now, these were

The author of Fast Food Nation: The Dark Side of The All-American Meal is Eric Schlosser. The book was published in New York by Houghton Mifflin in 2001 and there are 288 pages in the main book. The author 's main points focus on the impact of fast food 's impact relating to agricultural and economic practice. Topics described in the book include the creators of many fast food chains and their origins; what goes on behind the counter of a fast food restaurant; how the food, including fries and meat, are retrieved and preparedand the safety of working in the plants that produce that food; and the rapid spread of fast food all over the world.

'Fast food is quickly becoming America 's cigarette, causing more death related illnesses than a pack of smokes. Before you judge your friends for lighting one up, take a look at the food you 're ingesting and what it 's doing to your body. ' Fast food is one of the convenient ways people around the world eat these in this new era. The life style in these days has been change regarding the way that people eat. In this modern time, eating fast food becomes a daily habit that people really enjoy to eat and is cheap to buy. McDonald’s, Burger king, Wendy’s and Taco Bell are just examples of the most well-known fast food restaurants in the whole wide world. The history of fast food was in the early twenties since the first fast food restaurant opened. This type of food choice has become even more appealing to the world in which we live today. It 's impacted our nation in many ways you can say.

The convenience of fast food plays a major role in how often people eat it. When driving down a main road chances are you will see a countless number of fast food restaurants and drive thrus. I know that it saves time and money for people who are coming home from work but people should plan out their meals nights before. One generation ago three quarters of the money that is used to buy food was spent on fresh food to cook at home. Now almost half of that same money is used to purchase fast food (Introduction). Fast food is also cheap which adds to the reasons why people enjoy it. The parents will allow the children to order what they want because chances are it only will cost them a couple of dollars. Childhood obesity rates go up as the prices of fast food goes down (Introduction). In 1970 over six billion dollars were spent on fast food. In 2014 one hundred ninety-five dollars were spent (Kelly). The fast food industry is aware of the power it has over American citizens and it is going to use that power

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

Food is not as simple as it seems. Once Anthelme Brillat-Savarin wrote “Tell me what you eat and I will tell you what you are”. We, as human been should pay attention to what we eat because it will be reflected in the future. A lot of times we know if someone eats healthy by just seeing them, because physically they do not have a good body, healthy skin, or something like that. As we already said more than 50% of USA’s population eats fast food for many reasons: economy, quick service, etc., but the real problem come when we consider health. If People should care more about what they eat and try to avoid fast food, then they will have less possibility of diseases like high cholesterol, obesity, or cardiovascular issues and heart diseases.

Punjabi Junction considers importance on developing a menu which customers want. Market research establishes exactly what this is. However, customer’s requirements change over time. What is fashionable and attractive today may be rejected tomorrow. Marketing continuously monitors customers' preferences. In order to meet these changes, Punjabi Junction will introduced new products and phased out old ones, and will continue to do so. Punjabi Junction will provide excellent service to their customers. Our restaurant