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Pestel Analysis Of D-Athlone

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D – Athlone PESTEL analysis

Political Factors
Political factors cannot be directly identified in the Business Simulation Game (BSG) but, it can be indirectly define that different government policies on duties, tariff and taxes in four different regions can be influenced to the global footwear industry. As our company practice Just in Time (JIT) method when it comes to inventory control we were able to maintain the material inventory at our plants. When it comes to delivering final product from plants to distribution center we have to bear import duties from different countries. Especially plants outside the geographic region. North American countries strongly support the free trade policies worldwide as government support was given. As a …show more content…

Therefore all companies try their level best to incorporate latest technologies in to their production line. Specially to increase S/Q rating advertising campaigns are conducting via celebrity endorsement. Then online selling facility also improved in order to grab more sales on internet. Company D-Athlone able maintains 2nd position in internet sales segment.
Environmental Factors
Business ethics mean Is the application of general ethical principles to the actions and decisions of businesses and the conduct of their personnel. Ethical practices directly affect on Image rating of the company. Company D-Athlone practices use of “Green” footwear materials, 1% will be contributed to the charitable services from yearly operating profit, ethical trainings are conducting to the workforce as well as work force diversity programmes conducting which result highest (81) image rating in the …show more content…

The initial intention was to stay with low cost provider strategy. However, there was a significant unfulfilled demand due to the insufficient capacity. Therefore, plant upgrades and building new plants have been prescribed to the company. Owing to that, it may not possible to provide the lowest cost in the market place. In certain regions the differentiation strategy followed and in some regions un-differentiated, low cost strategy follows. This enabled the largest share in the whole sale segment for

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