Essay about Peyton Manning-Gatorade Commercial

The target audience for Gatorade is for athletes, but this commercial does a great job of reaching out to a wide range of athletes. The advertisement targets athletes of the older generation, along with athletes that are young. Gatorade uses two retired players, Peyton Manning and Michael Jordan, along with two players nearing the end of their careers, Eli Manning and Serena Williams, and three players that are currently in their prime, Kyle Schwarber, Matt Ryan, and Karl-Anthony Towns. The different ages in the commercial are extremely effective because athletes that would be interested in Gatorade’s products vary in age, and Gatorade had to appeal to all generations of athletes. Also, the inclusion of Serena Williams can appeal to the female athletes that view the

The ethos appeal is present in the Michael Jordan, LT and Polamalu commercials the most. In the Everything’s an argument textbook, it says, “We tend to accept arguments from those we trust, and we trust them in good part because of their reputations. Three main elements – trustworthiness/credibility, authority, and unselfish or clear motive – add up to ethos” (45). Of course, Nike wouldn’t use any one that had some trouble or were untrustworthy to represent their company. They know better than to include Sammy Sosa and Ray Rice to be representatives; however, someone like Michael Jordan is a great choice because of the influence he has had on many people. Michael Jordan is a role model to many; whereas, Sammy Sosa should not be one because of the illegal actions during his baseball career. He was “unaware” of the fact that he had used a corked bat during a game. Even though all his bats were tested and came back clean, Slammin’ Sammy had jeopardized much of his success from the past. Nike keeps a strong ethos by partnering themselves with famous athletes that everyone has at least heard of. Famous athletes increase their credibility because of the belief that if those athletes use their products then the product must be superior to its competitors. It proves that Nike is a high quality brand. By using famous athletes in their commercials, Nike shows that their products are not just

Now a starter, can former Heisman Trophy winner Johnny Manziel finally be the quarterback the Cleveland Browns need?

The Superbowl is the perfect time for businesses to advertise their product. There are over 100 million people who watch the Superbowl yearly which means most of those 100 million will watch their commercial. Because of all the businesses out there along with movie producers that want their movie to be put in the big event, it is quite hard to get a commercial on the Superbowl. It costs businesses quite a bit of money to do so and that is why it's almost a war between companies. Superbowl commercials have become a tradition of the Superbowl every year because fans like watching the commercials, and the businesses like getting money out of them.

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola

Obviously the exercise and gym time is what helps, but Gatorade has Durant drinking their sports-drink after every workout. They insinuate the idea that the drink is what helped Durant best Wade. The audience is led to believe that in order to be like Durant, you must drink Gatorade. This slight push of their product in the ad makes all the

It gives your body what it needs to push through.” By using this short choppy and in-depth feelings, Gatorade put you in the match, game and race and made you feel the same feelings that those pro athletes are feeling. Another good example of a well thought out print advertisement is one that suggests that winners drink Gatorade and if you drink Gatorade than you are a winner. In the advertisement above a Gatorade bottle is standing over a water bottle after “knocking” him out after a fight.

Since Gatorade was created in 1987, it has become the official drink sponsored by American athletics. Most sports leagues, including the NBA, MLB, and NFL, are sponsored by and promote Gatorade. Although it is highly praised, one must stop and wonder exactly how effective Gatorade is in doing what it is they're advertised to do? Does Gatorade’s popularity come from the billions of dollars of advertising spent by the company or does it actually quench the thirst of a high performance athlete?

Turning on the television or radio or computer we get hit with advertisement from amazon having the deal of the day to Mc Donald’s having there two for two-dollar deal. Since the government decided to let Americans decided commercials for themselves. Commercials exploded on TV and Radio stations. Food Corporation used this to reach every citizen in every corner of the country. In “Claim Crazy: Which Can You believe” quotes, “The law says that structure /function claims can’t be misleading, but the FDA has never said how much evidence a company needs to substantiate a claim.” (Liebman 589) The government has given the liberty to the Food Corporations to advertise and say anything it wants to convince you to buy their food as long as they don’t

The commercial showcases Terry Bradshaw, but as cameos other celebrities such as Rob Gronkowski and Jeffrey Tambor. Bradshaw is well known for having a very tempered public self, but also maybe a bit of a problem when it comes to eating, which is why the fact that he gets a stain is somewhat ironic and fitting. The context behind the use of Gronkowski was clear, as he was the starting tight end and star of the New England Patriots until he got shut down for the season due to a back injury. The ad even puts Gronkowski in somewhat of a party scene, with all of the paparazzi and his cut sleeved shirt, a place that he has been very well documented for frequenting. Due to the setting of the start of the commercial, the stadium, it made the scene realistic to a sense that Bradshaw would run into such a person.

The Gatorade Protein Shake ad is giving the readers the need to achieve, dominate, and a physiological need such as drinking. Drinking Gatorade Protein Shake is the best way to rebuild muscles and “Win From Within”. Many people may ignore the Gatorade Protein Shake ad, but the Gatorade Protein Shake ad shows passion, power, and achievement. Derek Jeter is considered to be one of the best baseball players to play the game and a proud supporter of the brand. When drinking Gatorade Protein Shake “Muscles Rebuilt Are Muscles Reborn”.

Recently Nike dropped a commercial titled “Want It All” and it is an extremely interesting advertisement. Nike just became the new official sponsor of the National Basketball Association (NBA) and it needed an advertisement to excite the fans of the league and get them excited for the new season. Nike took the spot from one of its top rivals in the athletic wear world, Adidas, so they needed to put out a strong front and show people that they were just as good if not better than their competitor. Nike is an extremely well known distributor for athletic wear and sporting goods. In the commercial, Nike uses a fictional person who goes by the name of Donte Grand and is an extremely skilled basketball player. He grows up in the inner-city and does not come from a lot, but he excels in basketball and shows that no matter where you come from, if you want it all, you are going to have to go and get it. Throughout the commercial, he transitions from his front yard to the local outdoor court, to his high school, college, and eventually pro teams where he is playing in the NBA Finals which is the championship with big time Nike sponsored players such as Kevin Durant and Lebron James. The advertisement uses ethos and pathos to help convey its message.

Advertisements are meant to be very influential, they inform people about the products they are selling while making them look good at the same time. Advertisements sometimes exaggerate to sell the product they are endorsing and a lot of people fall for the exaggeration they are being presented with. An example would be a magazine saying that “This product will whiten your teeth like no other due to the new ingredient, activated charcoal”. While the teething whitening products containing activated charcoal do whiten teeth other teeth whiteners do their job without activated

PepsiCo is a company that owns a variety of products. Some products include, Gatorade, Pepsi and Diet Pepsi, Naked juice and Tropicana juice. Through commercials and social media, these products are advertised to seem a lot healthier than they are. Because of false advertising, people are buying the products, thinking they are healthy and will not affect them, but in reality, the product is actually hurting them. Most Gatorade commercials include famous

Video games always grab my attention when it comes to marketing. One of the top games that I play and notice it is Madden 16 and NBA 2k16. Both of these video games have products in them that you can find in my everyday store. The number one thing I notice is Gatorade from madden, and sprite from 2k16. Before, in the old madden video games they just had the logos of Gatorade in th I game, now in the newer Madden video games they offer a Madden ultimate team Gatorade challenge where you can relive a moment from the past that happened in the NFL.