THE PHILIPPINE READY-TO-DRINK INDUSTRY
RTD Tea in the Philippines
• The Ready-to-Drink (RTD) industry in the Philippines was relatively underdeveloped
back in 2004. Consumers mostly purchased carbonated soft drinks, which dominated store shelves, both in the modern and traditional trade.
• Also, at that time, the still or non carbonated beverages comprise only a small portion
of the beverage market. The products under this sector include energy drinks, iced tea and juices.
• However, the only brands dominating the RTD tea market were Nestea and Lipton but
these brands were quite pricy for regular consumption.
• In that same year, the Universal Robina Corporation saw an opportunity since
consumers became more conscious of what they
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Lipton
(PepsiCo.)
Flavours/Variants: Iced Tea - Red Tea - Green Tea - Lemon Iced Tea Sparkling - Lemon - Green Tea
Sizes: - 450 mL - 500 mL -1L - 1.25 L
Flavour Size Red Tea Lemon 450 mL Green Tea Red Tea Lemon 1.5 L Green Tea Iced Tea Sparkling Lemon 500 mL Green Tea Iced Tea Sparkling Lemon 1.25 L Green Tea
Price Php18.55
Php32.00
Php18.90
Php31.25
Note: Prices are as of September 2012 and is subject to change.
Alo
(RFM Corporation)
Flavours/Variants: - Lychee - White Grape - Strawberry
Sizes: - 325 mL - 500 mL
Flavour Lychee White Grape Strawberry Lychee White Grape Strawberry
Size 325 mL
Price Php17.50
500 mL
Php19.90
Note: Prices are as of September 2012 and is subject to change.
Nestea
(The Coca Cola Company)
Flavours/Variants: - Lemon Iced Tea - Calamansi - Apple - Ice Lemon Green Tea - Ice Lemon Iced Tea
Sizes: - 330 mL - 480 mL
Flavour Nestea Lemon Nestea Calamansi Nestea Apple Nestea Iced Lemon Green Tea Nestea Iced Lemon Iced Tea Nestea Lemon Nestea Calamansi Nestea Apple Nestea Iced Lemon Green Tea Nestea Iced Lemon Iced
First, the Doc Johnson name is on many sex products. They're always finding ways to help couples enjoy sex more. There are 5 flavors available in this pack. There Sexy Cinnamon, Wild Cherry, Juicy Passion Fruit, Sweet Strawberry, and Mystical Mint. Each bottle is one ounce of pleasure.
The ULTIMATE concentrate also has no taste when added to the water. The ULTIMATE when mixed will look like a weak tea or weak apple juice. So for those of you who like to drink tea colored drinks, than the ULTIMATE would be a great choice for you!
c. Preview: With five simple ingredients and a blender you can have a great drink
“Honest Tea seeks to provide bottled tea that tastes like tea a world of flavour freshly brewed and barely sweetened. We seek to provide better-tasting, healthier teas the way nature and their cultures of origin intended them to be. We strive for relationships with our customers, employees, suppliers and stakeholders which are as healthy and honest as the tea we brew.” (Honest Tea Mission Statement)
New Amsterdam Citron Vodka, Raspberry Puree, Iced Tea, and a Splash of Lemonade, topped with Black Raspberry Liqueur. $7.00
The drinks are unbelievable, any type of soda; there over 100 different flavors of sodas and milkshake. Soda is only 2.39 for some crazy soda that you will ever have, for example strawberry, orange, coconut and vanilla root beer. Milkshakes are $4.79 are the blue ribbon and they are the regular ones like vanilla and chocolate. Exotic milkshakes are $5.39 and they are the insane ¨crazy¨ one like birthday cake and chocolate chip. There are 85 Exotic milkshakes
The Saltie menu features a variety of sandwiches, including the captain's daughter, scuttlebutt, Spanish Armada, balmy and the clean slate. Sweets are always available, and range from chocolate nudge cookies to the eccles cake, chocolate brioche and squash pocket. Saltie drink offerings include coffee and tea drinks, along with specialties like the iced New England, iced hibiscus and
stores counted on soft drinks to generate consumer traffic, so they needed Coke and Pepsi products. But due
Provide a taste blender will offer high quality coffee, cappuccino, tea and frozen cappuccino and coffee at a very reasonable price. All drinks are made with high quality ingredients.
For its oriental, tranquil looks, suggestively more health conscience ingredients and international wording 'Arizona ' green tea has gained popularity. It now follows the line of many other drinks which have entered this age group over the years, it appeals first to a few, who want to be different and then to almost everyone else to be more like the rebellious. 'Arizona ' Green Tea has not only established a market for its product, but has become
For supermarket and restaurant chains, the sale typically is made to the purchasing department/buying division of the retailer. These sales often involve a significant amount of field testing by the direct sales force, giving Tasteless a competitive advantage. Tasteless heavily advertises its products in trade magazines and attracts individual sales through advertising in media such as health care magazines. Individual clients include CEOs of Fortune 1000 companies, as well as individuals from coast-tocoast. Management’s objective is to establish Tasteless as the most recognized and respected tea brand in the U.S. market, eventually supplanting Lipton Tea as the market leader in tea brand recognition and tea sales in both the higher-end and lower-end tea markets. While Tasteless currently is experiencing some sharp growing pains, the good news is the growing interest in different types of non-traditional beverages, combined with increasingly health-conscious baby boomers and younger adults. These factors have tripled sales over the past five years ending December 31, 2008. At the same time, new local and regional competitors with a bevy of new products are offering fast delivery from local production centers and in some cases lower prices, challenging Tasteless for retail shelf space. Without this shelf space, especially in supermarkets, Tasteless’ tea products cannot be retailed on a volume basis. Tasteless has
Of equal noteworthiness is the competition within the sport drink market. As a potential segment that Crescent could enter, it is vital to realize that the market is primarily controlled by two firms, Gleam and Drip, who hold 73% and 21% of all purchases made. The growth of the market leaves much to be desired however, as it showed only marginal improvements over the years. The projected growth of this segment is only 3.28
Confectionery: Aero, Butterfinger, Cailler, Crunch, Kit Kat, Orion, Smarties, Toll House, Wonka, Perugina, After Eight, Galak, Polo, Fruit Joy
Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the
Record your answers on the answer sheet provided. You are welcome to use a calculator for your analyses. 1. International Juice Inc. plans to introduce a new line of fruit juices with three different flavors: cherry, grape and apple. 50% of buyers will buy cherry, 20% will buy grape, and 30% will buy apple.