Philippine Ready-to-Drink Tea Industry

1646 Words Sep 24th, 2012 7 Pages
THE PHILIPPINE READY-TO-DRINK INDUSTRY

RTD Tea in the Philippines
• The Ready-to-Drink (RTD) industry in the Philippines was relatively underdeveloped

back in 2004. Consumers mostly purchased carbonated soft drinks, which dominated store shelves, both in the modern and traditional trade.
• Also, at that time, the still or non carbonated beverages comprise only a small portion

of the beverage market. The products under this sector include energy drinks, iced tea and juices.
• However, the only brands dominating the RTD tea market were Nestea and Lipton but

these brands were quite pricy for regular consumption.
• In that same year, the Universal Robina Corporation saw an opportunity since

consumers became more conscious of what they
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Lipton
(PepsiCo.)

Flavours/Variants: Iced Tea - Red Tea - Green Tea - Lemon Iced Tea Sparkling - Lemon - Green Tea

Sizes: - 450 mL - 500 mL -1L - 1.25 L

Flavour Size Red Tea Lemon 450 mL Green Tea Red Tea Lemon 1.5 L Green Tea Iced Tea Sparkling Lemon 500 mL Green Tea Iced Tea Sparkling Lemon 1.25 L Green Tea

Price Php18.55

Php32.00

Php18.90

Php31.25

Note: Prices are as of September 2012 and is subject to change.

Alo
(RFM Corporation)

Flavours/Variants: - Lychee - White Grape - Strawberry

Sizes: - 325 mL - 500 mL

Flavour Lychee White Grape Strawberry Lychee White Grape Strawberry

Size 325 mL

Price Php17.50

500 mL

Php19.90

Note: Prices are as of September 2012 and is subject to change.

Nestea
(The Coca Cola Company)

Flavours/Variants: - Lemon Iced Tea - Calamansi - Apple - Ice Lemon Green Tea - Ice Lemon Iced Tea

Sizes: - 330 mL - 480 mL

Flavour Nestea Lemon Nestea Calamansi Nestea Apple Nestea Iced Lemon Green Tea Nestea Iced Lemon Iced Tea Nestea Lemon Nestea Calamansi Nestea Apple Nestea Iced Lemon Green Tea Nestea Iced Lemon Iced

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