Pizza Hut Marketing Brief

5494 Words Dec 9th, 2007 22 Pages
Marketing Brief of Pizza Hut

1.) The Company
Brief History of the Company
Pizza Hut® is the family pizza place.
As a matter of fact, we are rooted in family—literally. Two brothers, mom, and $600 turned into the recipe for the world 's largest pizza company in 1958, when a family friend with the idea of opening a pizza parlor approached the two college-age brothers in Kansas. The concept was relatively new at the time, and the brothers quickly saw the potential of this new enterprise. Borrowing $600 from their mother, they purchased second-hand equipment and rented a small building on a busy intersection in Wichita, Kansas. The result of their efforts was the first Pizza Hut and the foundation for what would become the largest and
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So why don 't you take home to your loved ones one of our world-famous pizzas today?

Vision & Mission
Integrity is their Core Value
At Pizza Hut, our culture reflects our values. This includes a shared vision of who we are and where we 're headed. And it encompasses everything from the way we treat our customers to how we deal with our competitors.
One of the most important values within the Pizza Hut culture is integrity. Our people are committed to providing uncompromising quality and to providing service that is personal. In fact, our people strive each day to provide what we call "customer mania." We want to give the kind of service that will make our customers tell stories to their family and friends about Pizza Hut.
Our commitment to integrity extends to the role we play in the communities we serve. Wanting to instill a lifelong love of reading in children, we created the BOOK IT!® National Reading Incentive Program in 1984. This unique program awards a complimentary Personal Pan Pizza® and special recognition to elementary school children who achieve set reading goals. Former U.S. Secretary of Education Richard W. Riley cited BOOK IT!® as the model for corporate/education partnership. Today, 65% of public, private and parochial schools use BOOK IT!® in more than 910,000 classrooms. In 2005, more than 22 million children in the U.S. were enrolled in BOOK IT!®.
Our integrity is also

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