Hometown Pizza has been extremely successful in the United States. As you requested I have looked into our own success and I believe it is now time to expand our business. I believe that it is time to expand our business internationally. In order, to expand our business and help us be successful internationally I have been looking into Pizza Hut and their success. To help understand Pizza Hut’s success internationally; I have chosen the following nations to help better understand their success:
• United States
• Japan
• Germany
United States
Pizza Hut got their start in 1958 when two brother borrowed $600 from their mother open a pizza place in Wichita, Kansas. Since, then Pizza Hut has grown from just one pizza place to having them in over 100 countries today. I believe what make this pizza company so successful is their hospitality and their quality of food.
Hospitality
One of the things Pizza Hut’s American website emphasize is their hospitality. On their website they state, “We make people happy. Pizza Hut was built on the belief that pizza night should be special, and we carry that belief into everything we do. With more than 55 years of experience under our belts, we understand how to best serve our customers through tried and true service principles: We create food we’re proud to serve and deliver it fast, with a smile” (Pizza Hut, 2017). They also stated that the service makes the customer fell at home and treats them like they are family.
Quality of Food
The three top pizza chains in America are Pizza Hut, Domino’s and Papa John’s. The pizza business is very competitive. We are going to discuss the third-largest pizza company, which happens to be Papa John’s. John Schnatter is the CEO of Papa John’s, he founded the company in 1985 and he own 30 percent of the company’s assets. Papa John’s is different from the other pizza places because they pride themselves in using only fresh ingredients, by them using fresh ingredients this gives their pizza the distinguished taste that the consumers crave. The fresh ingredients are delivered two times a week is a part of the prideful quality center that Papa John’s has put in place to guarantee fresh quality ingredients. Another unique difference in Papa
Pizza Hut Restaurant: Siblings Dan and Forthright Carney obtained $600 from their mom to open a pizzeria – then a novel idea – in Wichita in 1958. It was an enormous hit (giving without end free pizza on opening day didn't hurt), and diversifying started a year later.
The Australian pizza industry is among the most competitive in the world dominated by the market leader, Domino’s Pizza Enterprises Limited (Ibisworld 2013). Today, the publicly listed company is the principal largest, low cost, pizza chain in Australia operating four hundred and ten retail food outlets, employing over 21,000 employees Australia wide (Ibisworld 2013). The business currently provides customers with pickup and delivery pizza meal options offering customers the traditional methods of ordering such as telephone calls and in store walk-ins as well as a digital ordering service via online mobile applications and a desktop website.
His perseverance is how he grew his business.Schnatter would fish copies of customer lists from trash cans behind Domino's outlets. He would go to the customer's houses or give them a call to persuade them to try his pizza. Schnatter realized that his passion gave him a lead over his competitors. Today Papa John's is anything but an upstart; the corporation stretches from Chile to China. Systemwide, Papa John's company-owned stores and independent franchisees employ an estimated 80,000 people, generating more than three billion dollfrra year in revenue. Papa John's operations are spread across Latin America and the Caribbean, Europe, Middle East and North Africa and Asian Markets. Papa John's is headquartered in Louisville, Kentucky(Bandler &
Pizza Hut has their own full service restaurants and delivery service when compared to others restaurants and fast food restaurants.
Pizza is the most loved of the majority of the youngsters around the globe. There are obviously numerous assortments in it thus every one can have it the way he prefers it. Papa John's was established in 1983 by "PAPA" John Such-natter. He began as offering pizzas for individuals working at a bar and inside of 1 year, he turned out to be popular to the point that he extended. Today, Papa John is the third biggest take-out and conveyance pizza eatery network in US. They have more than 4000 foundations all around in 33 nations now. Their trademark is 'Better Ingredients. Better Pizza.' They are currently quick extending their business in more nations.
Aside from simply preparing and serving food to their customers, Pizza Hut® also provides other services such as catering for corporate and other events such as birthdays by prompting the user to fill up a form on their website. Another service that is
* For the pasta we can see (exhibit 6) that 26% of total surveyed persons perceive it as a fresh product, only 8% think its price is too high, and 61% found nothing dislikable in it.
The first owner of the Pizza Hut in Malaysia was a company Based in Singapore called Cerebos . Yow Chuan Plaza Kualar Lumpur was the first place Pizza hut opened its first outlet in Malaysia, Pizza Hut first started it Operation on 19th May 1982 in Malaysia. Twenty-nine Pizza hut outlets had were opened by Cerebos and then decided to sell the franchise in December 1995 to KFC Holdings Malaysia Berhad. The number of Pizza Hut outlets has grown to Seventy-two Since then until today. For the next three years, Pizza Hut is expected to grow at an average planned rate of ten new outlets each. The long suit of the Pizza Hut in Malaysia is also opened at the rural areas based on demand, it’s not just only open at the urban areas (www.pizzahut.com.my, 2009)
California Pizza Kitchen is one of the leading casual dining restaurants in United States that mainly focus on providing hearth baked pizza. California Pizza Kitchen is known as CPK within the domestic food industry and founded by Richard Rosenfield and Larry Flax in 1985 in Beverly Hills, California. California Pizza Kitchen highly values the satisfaction from its customers and a positive return to the shareholders. In order to achieve the company’s goal of taking a leading market share in the pizza marketplace as well as casual dining restaurant chain, the innovation teams work dedicatedly and committedly on the restaurant’s menu development by designing innovative premium pizza with a wide range of toppings selection.
Pizza hut was founded in the late 1958 by Frank and Dan Carney, two brothers who approached a household friend to
Domino’s Pizza is the second largest franchised pizza chain in the U.S.A. Tom Monaghan and his brother James Monaghan bought a small Michigan Pizzeria called Dominick’s in 1960. The Headquarter office of Domino’s Pizza located at Domino’s Farms Office Park in Ann Arbor, Michigan, United States. By late seventies, there were over 200 franchise pizza businesses in the States and further the business is ready to go at international level. In 1983, Domino’s Pizza opened its first international entry in Winnipeg, Canada. Later in the same year Domino’s corporate history was begin in Brisbane, Australia. One thousand stores opened in the year 1983. (Domino's Pizza, NA).
Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza
In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country
In tier I cities like Mumbai, pizza hut and dominos are facing a stiff competition from these providers (with respect to branded pizzas)