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Planet Oasis: Fraud Case Study

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According to both Zac Cole in his article on Beattiecole.com (Cole, 2016) and to the authors of the SlideShare piece on the history of pay-per-click (ROI Marketing, 2014) the first recorded use of pay-per-click ads was on the internet gateway software Planet Oasis in 1996. Planet Oasis sold advertisers space in their online city which acted as a browser but with access only to those sites which were prepared to pay for visitors. The same year an early online search engine, Open Text Index, started offering better positioning for search results using a pay-per-click system. They however did so without the niceties of letting the users of the site know that that is what was happening causing quite the controversy. In just a year, 1997, over 400 different companies were paying for clicks through various means. With costs per click ranging from five one thousandths of a cent to twenty-five cents. This is also the year the Yahoo turned down a $1 Million …show more content…

2005 Google has problems and acknowledges them with fraud in its pay-per-click system and takes measures to correct it. 2006 Overture is dropped by Microsoft in favor of its own system. Facebook partners with this system to bring ads to our social media. Google buys YouTube. 2007 Facebook drops Microsoft in favor of its own system and companies start making automatic software for bidding on keywords. The last few years up until 2010 find more companies joining the Pay-Per Click fray. Microsoft relaunches their system as Bing in 2010. 2011 Facebook launches and subsequently removes ad software that uses user data to promote products. 2012 Twitter launches a self-help ad system in certain countries around the world with more to follow. 2013 Google allows certain devices to be targeted, and in 2014 develops a way to track phone calls made on mobile devices sent through

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