Planning Charity Soccer Event

The rise in popularity of professional sports over the last century has brought financial gain and stability to many facets of the economy. Whether it is a new franchise, stadium, or the signing of a big-name player, these activities bring attention to a region or group and influence often comes as a result of that attention. Money brought into an area from ticket revenue, hotel bookings, merchandise sales, and other businesses are impacted financially when a stadium is built. The economic influence a stadium brings to a local economy is a positive one. Many factors come into play when anticipating the construction of a new stadium.

This session focused on the Toronto FC and how they market with a focus on the risks they recently took in their marketing campaign. To begin, Chris Shewfelt spoke about the history of the Toronto FC, from their 8 year slump without making it to the playoffs, to their most recent win. The Toronto FC has always tried to market in very different ways to make themselves stand out. At the very first soccer game, the ticket was a Toronto FC scarf which the crowd then held up during the national anthem. This became pivotal to Toronto FC games, because to this day people still wear scarves to the game and hold those scarves up high. Additionally, their most recent marketing campaign was pretty risky as it was based on the assumption that the soccer team would make it to the finals, which was not definite. The Toronto FC began with feeding content across all channels such as TSN. They then leveraged their partners for marketing purposes. Budweiser was the primary partner utilized, aiding in the creation of the Red Anthem commercial which connected the fans to the players and the game. TFC then had a viewing party, and although it was cold outside people still showed up. They then made sure that their players

The past 20 years have witnessed a massive transformation of professional sports stadiums in North America and the rest of the world. In the United States and Canada alone, by 2012, 125 of the 140 teams in the five largest professional sports leagues, the National Football League (NFL), Major League Baseball (MLB), National Basketball Association (NBA), Major League Soccer (MLS), and National Hockey League (NHL), will play in stadiums constructed or significantly renovated since 1990. This new construction has come at a significant cost, the majority of which has been covered by taxpayers. Construction costs alone for major league professional sports facilities have totaled in excess of $30 billion over the past two

I helped plan the “Colonial Cup” rugby tournament with 6 teams with over 120 players and 40 supporters from around

According to the essay, these events should solely be built with the intention of having fun, learning and being with friends. However, demonstrative parents and coaches are imposing adult standards on children’s sports due to which winning and competition is in the spotlight. Participants are under the pressure to live

A Soccer surge has captivated North America. The biggest benefiters of the trend are Seattle and Canada. Their unique relationship has impacted the World cup and MLS expansion. Both areas feature a community obsessed with the game. These thriving communities are the vital key to local stability.

After adding an additional 32 teams to the tournament schedule, the relevant revenues including t-shirts, concessions, and soccer clinics doubled while the corporate contribution revenue remained the same. This brought anticipated revenue for the field of 64 teams to $85,680. The relevant expenses that don’t change include the tournament registration with the YSL, recruiters’ hotels, the face books, marketing and advertising costs, as well as the salary of Renee Jantsen; these costs are either fixed (salary, tournament registration fee, no additional marketing required) or unaffected by the introduction of the 32 new middle school teams (no additional recruiters because they’re uninterested in the middle school players, face books aren’t made for the middle school players). The relevant expenses that do change include the cost of the t-shirts, concession, the soccer clinic, the player insurance, referees, and trophies; all of these are variable costs, and thus double when the amount of competing teams doubles. There is also a new cost for the rental of the 6 additional fields from the local school necessary to host 64 teams (($150/field + $60 goalposts/field) * 6 fields * 2 days= $2,520). All of those costs add up to $69,046 for our total expenses category. Using

Last year I participated in Dressember. A nationwide project to help raise awareness for human trafficking. Each day of December, participants wear a dress to help spread the word that human trafficking is a prevalent issue in today's society. I would like to host a fundraiser to help raise awareness and donate money to ending modern day slavery. Since we live in such a small town, it's hard to make an impact on the rest of the nation but by doing this project we can help make a difference, starting with our small high school. Another idea I have is to host a competition against sports in each season to raise money to donate to a cause of the teams choosing. By doing this, more people will get involved and each of the teams get to show support for a good cause. There’s so much room for myself and others to grow through being a part of such an amazing student body. Starting with making incoming freshman and students that may not have very many friends feel welcome and appreciated and going all the way to trying to make our world a better

As vice president of my school's NHS chapter, I am an advocate for good causes. Our service project this year is a substantial charitable endeavor. In 1996, a fellow NHS member and friend lost a sibling to SIDS. To assist his family's fight for a cure, our chapter initiated a fundraiser. Tee-shirt sales raised thousands of dollars; a ceremony at a football game advertised our cause to the community; our slogan “Big Steps for Baby Steps” galvanized the school; a partnership with the CJ Foundation for SIDS legitimized our efforts with sponsors. Each of the school's clubs and teams has dedicated itself to the cause. A 5k in May is our culminating event. Uniting an entire school and community behind such a worthy cause is gratifying. The other

Working with the homeless helped the volunteers gain an understanding and awareness of the issues that the homeless face, fostered self reflection on what is important in life, became more at ease in interacting with the homeless they encountered outside of Street Soccer USA, and also formed friendships with the homeless. Some of the volunteers became motivated to work for other sport-for-development programs or programs involving social justice. The authors learned that “A key ingredient to establishing both these bonding and bridging relationships is that the volunteers actively played the game with the homeless players in practices and matches, instead of standing on the sidelines in a typical coaching role. As well, volunteers engaged in numerous social activities with the homeless players, such as having cookouts together, going to cultural events, and simply talking and sharing before and after

South Secondary School students run the event. They go out and find corporate sponsor to fund the event. This ensures all funds raised go directly to the cause.

Nicolette can search for the other soccer events that were successfully executed by different soccer clubs. She can get access to their schedules, different award banquets held in the past, invitees, referees list etc. from the websites or contact persons of those soccer clubs. This will help her to identify the best practices these people used in the past.

Initially, I would like to talk a little about my role in the fundraising project and then mention about how OB concepts played a role in the completion. My role in the project was Purchasing and Procurement Officer and as the name suggests, this was a very demanding job and highly respected by all my peers. This position was very significant for me that, I cannot emphasize enough how much it is going to help me in my field of studies and possibly my career. Being part of the “Basketball Shootout”, my biggest challenge was to get desirable gifts for the participants and making sure it did not cross the projected budget. In order for me to do the job very efficiently, I had to use my networking skills and track

Understanding that PLAY is a spirit and can be implemented in small, simple ways such as dress down days or charity fund

We understand, as you should, that fundraising is as important to youth baseball as a child having fun on the field. Given our ambitious goals, as a team and within the community, we cannot be successful without your help and financial support.