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Political Rhetoric

Decent Essays

Finally, I will examine how rhetoric was used in connection with visual materials to serve the aim of the involved political parties in this political election. Using visual material is very commonly used in politics, as it helps to catch the attention of potential supporters and can easily act as a visual reminder.
The Leave campaign concentrated on publishing controversial material: posters with powerful words, like their slogan “Vote Leave, take back control” which are supported by expressive visual elements, such as illustrations, maps or photographs. One of the most talked about campaign poster was this one:

One of the key debate points of the Leave campaign was immigration. According to the Leave campaign, Turkey was about to join …show more content…

Gaining full membership of the European Union has multiple advantages, for example, tax-free trading among the member countries and visa-free travel inside the EU. Both of these advantages could easily be exploited though. With Turkey potentially becoming a member of the EU, the Schengen Area would be directly extended to the Turkish border with Syria and Iraq which would make it easier for criminals to enter and move within Europe without worrying about any border control. Gisela Stuart, British Labour Party politician, pointed out just how dangerous this would be for Britain and the other member countries. Other right-wing politicians, such as Penny Mordaunt from the British Conservative Party added: “A remain vote in this referendum is a vote to allow people from Albania, Macedonia, Montenegro, Serbia and Turkey to move here freely when they join the EU soon. Many of these countries have high crime rates, problems with gangs and terror cells as well as challenging levels of poverty.”. According to the Leave campaign, Turkey, Albania, Montenegro, Serbia and Macedonia would bring about 12,726,000 guns into the European single market. This data effectively supported the argument that Britain should exit the EU and take back control of their own country in order to keep the country safe.
The Remain campaign used, similarly to the Leave campaign, visual material together with strong statements

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