Finally, I will examine how rhetoric was used in connection with visual materials to serve the aim of the involved political parties in this political election. Using visual material is very commonly used in politics, as it helps to catch the attention of potential supporters and can easily act as a visual reminder.
The Leave campaign concentrated on publishing controversial material: posters with powerful words, like their slogan “Vote Leave, take back control” which are supported by expressive visual elements, such as illustrations, maps or photographs. One of the most talked about campaign poster was this one:
One of the key debate points of the Leave campaign was immigration. According to the Leave campaign, Turkey was about to join
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Gaining full membership of the European Union has multiple advantages, for example, tax-free trading among the member countries and visa-free travel inside the EU. Both of these advantages could easily be exploited though. With Turkey potentially becoming a member of the EU, the Schengen Area would be directly extended to the Turkish border with Syria and Iraq which would make it easier for criminals to enter and move within Europe without worrying about any border control. Gisela Stuart, British Labour Party politician, pointed out just how dangerous this would be for Britain and the other member countries. Other right-wing politicians, such as Penny Mordaunt from the British Conservative Party added: “A remain vote in this referendum is a vote to allow people from Albania, Macedonia, Montenegro, Serbia and Turkey to move here freely when they join the EU soon. Many of these countries have high crime rates, problems with gangs and terror cells as well as challenging levels of poverty.”. According to the Leave campaign, Turkey, Albania, Montenegro, Serbia and Macedonia would bring about 12,726,000 guns into the European single market. This data effectively supported the argument that Britain should exit the EU and take back control of their own country in order to keep the country safe.
The Remain campaign used, similarly to the Leave campaign, visual material together with strong statements
One of the rhetorical appeals, logos, is quite obvious, and the statistic in picture shows the appeal. The excerpt "92,000 documents revealed” is an example of logos. Another appeal applied in the pictures is ethos. This appeal was present because a reputable brand/service has sponsored or approved the message for each the pro and con. The brands include WikiLeaks and the US government respectively. The most prominent of the three appeals is pathos. An example of this is the faces of the people in the propaganda pictures; the pictures often show the other side having terrifying faces and portray them as vicious or aggressive. The most plentiful of the appeals is pathos, with is shown the use of diction and feeling-provoking pictures; this application of pathos impacts the pictures because pathos, widely regarded as the most powerful of the three appeals, is excellent at conveying a message and convey the purpose to the
Glittering generalities are a popular method of propaganda. It is used by many candidates to evoke emotion throughout society in an ethical manner. During the 2012 election, candidates Barack Obama and Mitt Romney used one-word slogans for their campaigns. Obama used the word “Hope” while Romney used the word “Believe”.(Document E). It proved to be effective for Obama, the winner of the election. This method would cost $100,000, which is a reasonable amount of money for this type of advertisement.
The topics that I am most interested is God and health. I am extremely passionate about my faith as well as maintaining a healthy lifestyle. It may seem like these two topics are on the opposite side of the planet, but they have more similarities than you may think. My favorite reading thus far in A Time Traveler's Guide to Rhetoric is “Allegory of the Cave” by Plato. This story reminds me of today’s society, as humans begin to see the significance of light we also discover the truth. Of course, this all relates to my Christian faith, in which we seek the truth of Jesus Christ, we become the light in a dull and dark world. The longest paper I ever had to write was last year in my AP English course in which I was required to do a semester long
The prominent appeals used in this video were pathos and logos. Michael Austin stated, “Most people are at least as governed by their emotions as they are by reason...they are even more likely to be motivated to adopt an opinion or course of action when logical appeals are combined with appeals that work on an emotional level” (661). The use of these two strategies is evident in the election where Adams and Jefferson were mudslinging each other in the newspapers. In a sense, this was to stimulate the minds of the citizens on their presidential choice, as well as incite concern in them with statements like “if you elect Jefferson, you will get murder...incest...your wives will lose their virtue” and also, “Adams is a hermaphrodite...Jefferson is dead”. These were specifically used because they would pull at the minds of the voters. However, pathos was a strong element is this video as it aimed to put shock in the viewers through language use or the reality of how ridiculous the mudslinging was during the election.
The use of Ethos, Pathos, and Logos is presented in the three videos provided through a wide array of examples. In the first video, Drunk History- Claudette Colvin and Rosa Parks, the writers use of comedy was used to provide a broad narration of a particular civil rights movement. Logos is a form of persuasion through the “[representation] of arguments and evidence in the matter under discussion” (Campbell 38). In the first video, the use of logos was presented by their wardrobe selection. The use of old time clothing created an antique like structure that would capture the viewers. The second form of logos was presented through the attitude of Claudette Colvin stating “I paid my fare the same as this white lady paid her fare.” This showed Colvin’s logic and reasoning to
Visual Rhetorical Theory allows for readers to view a text in a specific light. Symbols, images, colors, fonts, etc. all can play into the overall meaning of a text. Visual Rhetorical Rhetoric as theory allows the reader to analyze visual artifacts to produce a certain meaning that can be different to each individual. The theory can draw to attention otherization of people groups, how consumer culture in America can change poverty around the world, how southern culture can produce obesity and set bad morals for children, and create a call-to- action for the people. All of these examples listed are from a campaign commercial from Compassion International that was produced in 2008. Compassion is an organization that mainly revolves around showing
Filibustering is not the only tactic that has been used to polarize politics in government today. Propaganda is also one of the more widely used tools by today's politicians. Propaganda can take many forms, and often uses every type of media to perpetuate stereotypes, fear mongering, and slant the story, often making the task of finding the truth increasingly difficult. Traditionally used in magazines and print media, propaganda often took the forms of humorous cartoons, with symbolic illustrations and
Visual rhetoric is the persuasion through images that appeal to the audience's pathos, logos, and ethos. The magnitude of seriousness about a problem could be depicted through images, such as a polar bear suffering due to global warming affecting their environment. Through these type of images, the reader emotion is stirred and they will understand that action need to be taken to save these polar bears. On the other hand, often times the argument (logos) that is shown may not be as persuasive to some people who can't be persuaded through their emotions (pathos). Therefore rendering the argument and image ineffective, in which case the artist will have to try a different perspective that strike the viewer's value so that they may understand
In recent years, it has been increasingly apparent that European Parliament election turnout is on the decline, with just 35.6% of British citizens casting their vote in 2014. This is remarkably low, especially when viewed alongside other national decisions such as the referendum for Britain to leave the European Union, which received a staggering 72.2% turnout. However, this decline was not
"You don 't get the chance to make America great by getting rid of everything that made America great,” Stated by Hillary Clinton during her campaign rally in St. Louis, Missouri to attack candidate Donald Trump from his previous diverse rhetoric. Political Rhetoric has been very popular in today’s society. Politics use this as a platform to criticize other candidates about important points that are essential to the United States and its citizens. Not only does others believe that political rhetoric is out of control but it is a negative form of art. During election time, the media and the internet are critical for candidates because it gives them easy access to the younger audience. Although social media is enormous in today’s society, this is the best way for young voters to make their voices heard. Scott Keeter a research analyst and exit poll analyst for NBS News stated that “Young voters have given the Democratic Party a majority of their votes, and for all three cycles they have been the party’s most supportive age group” (Keeter, 1). According to U.S. Census Bureau over the course of time the rate of younger voters “Dropped from 50.9% percent in 1964 to 38.0 percent in 2012” (U.S. Census Bureau, 2).However, the media continue to evolve with modern society. I believe that rhetoric such as visual political rhetoric helps the youth to get more involved with the political arguments while being educated and entertained at the same time.
Democrat or republican? You have always just chosen what you believed, right? Well, the choice you make could actually be based on how your brain functions! In How Politics Breaks Our Brains, and How We Can Put Them Back Together, Brain Resnick uses studies and experiments, strong credible figures, and a weak personal life experience to argue his claim that people have a partisanship side of them that is built into the brain. This causes decisions to be made on a biased mind. These points give a shaky but over-all strong argument that the general audience can agree with.
The word rhetoric can be defined as the ability to use certain writing techniques such as word choice and flow to create a specific emotion/mood within a reader that often causes them to do something the author intends. Rhetoric is often related to persuasion. I remember discussing rhetoric and the categories of it (ethos, pathos and logos) in high school however, I do not remember everything about them. I remember that ethos relates to the credibility, pathos relates to emotions and logos relate to the logic. I know that rhetoric tools are what helps drive how a paper is written. More specifically, the tools are what help structure the paper and determine the tone/mood the author uses. These tools are used to help make a paper more effective
Public relations practitioners have to cautioned because the demographics of the United States is not monolithic, instead it is very diverse and complex in aspects as geography, history, economics, ethnicity, generational, socio-economic status. The PR practitioners must understand and act base on those aspects to positive approach the audience. Otherwise, the communication with the audience will be not effective and the channel use may be not the adequate for the specific
Rhetoric was first developed as a formal area of study and practice in the mid-300’s BC by Aristotle. It is the study of effective speaking and writing, and has often been called the art of persuasion. Speaking and writing were the predominant means of communication at the time of rhetoric’s development, but in recent years its principles have been applied to the persuasive value of the image, particularly in visual communication. As communication designers we should be aware of various forms and uses of rhetoric.
I plan to answer the following essential question: how can art be used to depict political views? I also hope to address these other questions that follow the essential one: Do “political art” and “propaganda art” mean the same thing? How can I make meaningful art from political perspectives that are not my own? Why do certain political symbols and images spread (the pink “pussy hats”,