Pop Chips Advertisement Analysis

Here we have Pop-Chips’ Katy Perry “nothing fake about‘em,” picture advertisement. The advertisement, which is one from a series of Pop-Chips campaign with Katy Perry, uses a celebrity icon to promote their product. She is wearing a blue and black dress, holding Pop-Chips; one in each hand to cover her breasts. Makeup wise she is wearing simple lipstick, eye liner, and there is clearly something applied to her eye¬brows to make them seem darker. Her eye’s are glancing upward at the large typeface “nothing fake about‘em,” and under that is her own statement about Pop-Chips, which is; “I’m not into phony, good thing there’s nothing fake or phony in Pop-Chips. They only taste like they’re bad for you.” In the bottom left corner of the advertisement,

In most commercial advertisements on television, women show more skin than men. Commercials use women to sell sex because it attracts more attention than men showing their bodies. For instance, Britney Spears, a singer whom many teenagers admire, appeared in a music commercial for Z100, the number one radio station in New York. Z100 promotes commercially hot music in modes such as pop, rock, and R&B. In Z100’s new commercial, Britney Spears is wearing a beige outfit consisting of a tight tube top and small shorts that accent her chest and buttocks. After talking for a moment, she starts dancing with her back facing the camera. Viewers are visually drawn to the shape of her body. As spokesperson for Z100, Britney Spears is being used as a marketing tool to attract men and increase ratings. Z100 could have had a popular male in its commercial. Instead the company’s executives chose a popular woman known for her hourglass figure because men prefer to look at young, shapely, nubile women.

Sue Jozui in her excerpt, she proclaims false advertising is wrong and that “we should boycott this type of advertising”. The author supports her statement by first stating what we should do, as in boycott and get rid of celebrities advertising for a large corporation. She continues by claiming that it is “insulting to the audience”. The authors purpose is to argue that celebrities advertising a product is unfair to smaller businesses so that consumers who see a bad product but see their favorite actor or celebrity using it they immediately want such product. The author Jozui uses a sarcastic but more serious tone in explaining why false advertising is a bad thing. The author uses a very well thought out argument because doing false advertising is wrong due to bad or unsturdy products that you could spend a lot of money on but will end up breaking in a couple weeks when it says it will last over a year.

At the top of this ad, the words “COVER GIRL” are printed in big size which makes it easy to spot. Under the Cover Girl, consumers can read Cover Girl’s famous slogan “Easy, Breezy, Beautiful” which is meant to send the message that Cover Girl products give them a natural beauty. The color of these logos usually matches the color of the product that they advertise. In this ad, Cover Girl uses the phrase “Insta-Gorgous” to introduce their new product; the ad catches the attention of the younger generation, who is obsessed with social networking, by linking the product to instagram. The add also encourages the viewers to use the product, take pictures and instagram them to #covergirl. The writing on the ad says “ A do-it-all foundation that’s insta-natural, insta-shine free, insta-lasting and insta-gorgeous”, which describes all the qualities that consumers look in a foundation. This is a foundation that gives you a natural beauty and lasts all day long. Cover Girl manipulates women into buying their products by using colorful ads that catch the consumers’ eyes and smart logos that give the consumers the necessary

People think “oh that product looks amazing, I want it” just because celebrities are in the advertisement, and it looks more credible. Consumers get influenced into buying products when the advertisement is amusing. Although that may be the case, it is up to the consumer to be responsible with what he/she is buying. Cover Girl’s Plumping Mascara commercial featuring Katy Perry does not get every girl persuade to buy it. Even though the commercial is great and looks like the product works really well, does not mean every person who sees the advertisement feels pressured into buying the product. Several men and women believe it is insulting to use celebrity advertisement to promote products and others think it is the buyer who has the responsibility of not getting suckered into buying everything he/she sees. Also advertisment is a way to promote products, celebrities should be allowed in

The purpose for advertising is so anyone can sell, promote or awareness for a certain product. This Hungry Jacks advertisement makes people buy their low price food by making a print advertisement. Mc Donald’s uses a digital advertisement to try to sell the message of Mc Donald’s food by its 100% Australian and it’s all healthy. This advertisement shows the food and drinks of Hungry Jack with words describing that if you come to hungry jacks you can buy one whooper and get other one free every Tuesdays and everyday you can get $1 frozen cokes. Mc Donald’s show the purpose of this ad by using images of 100% Australian beef Pattie that looks perfect and using words like brand new and only $4.95. Hungry Jacks advertisement has sold the product

In 2012, after famed Ashton Kutcher’s Popchips ads were pulled and deemed as racist, Katy Perry became the new face of the company. She is a young, hip woman who appeals to people of all ages. Fans of her music, the younger generation, anyone who is counting calories or concerned about the ingredients going into their food, and anyone who loves potato chips, are amongst the variety of consumers. This ad uses four bold colors; red, purple, black, and white. The red background is complementary to the purple workout ball, purple headband, and the purple highlights in Ms. Perry’s ponytail. She is wearing black workout leggings and a white with black polka-dotted sports bra. Red is energetic and exciting, powerful, and bold. Purple associates with royalty which creates an impression of value. Black denotes strength and authority. White symbolizes purity and goodness. Together, these four colors are powerful.

In this celebrity endorsed PSA by the Candie’s foundation, features a young actress by the name of Bella Thorne, she has been featured on the Disney Channel and Candie’s TV commercial. She is also well known amongst the targeted audience: teen girls. Candie’s is a well-known junior clothing brand exclusively sold by Kohl’s department store. June 2001, Candie’s launched a non-profit foundation called the Candie’s Foundation. It was founded on the mission to educate young teen girls to think about the devastating consequences of teen pregnancy. In this particular PSA it starts out with a powerful message in bold white uppercase letters, “YOU’RE SUPPOSED TO BE CHANGING THE WORLD… NOT CHANGING DIAPERS.” (Candies Foundation n.d.). The advertisement relevant to teen girls because the PSA uses all three appeals (the celebrity endorsement, the impact of the words, and the statistics) and by the teen being exposed to the PSA the girl will think twice before getting pregnant. The purpose of the ad is to educate girl to not get pregnant at such a young age because they have a bright future ahead of them. Whoever created this advertisement used all three types of rhetorical appeal: Ethos, Pathos, and Logos.

Nikee. Apple. Covergirl. Weight Watchers. Why do all these seemingly unrelated names sound familiar? That answer is simple: advertising. Advertising, a prodigious business, is a way to market a product or service to the public consumer through TV, internet, billboards, and other outlets. However, this over exposure to unnecessary and unwanted propaganda brings about personal struggles, since ads scream about the absolute desire for self impeccability while simultaneously destroying the spirits of those who listen. This industry’s image of “normalcy” often alters one’s self image. Although many see the benefits of consumer marketing, the industry’s depiction of idealized perfection reveals that manipulating people through advertisements

In the Cover Girl commercial, they use Taylor Swift as a credible women who is a famous singer. The commercial is providing a persuasion of saying since Taylor can wear this make up and look flawless, everyone else can by buying this product. The Chanel billboard does not have credibility to a celebrity such as Taylor Swift in the Cover Girl advertisement. However, the woman on the billboard is shown with beautiful skin from the makeup that the audience is persuaded to buy this

Kylie’s makeup line can be displayed on almost every teen magazine, makeup blog, and social media outlet today. Her ad undoubtedly uses logos as a technique of persuasion and the bandwagon technique. They use “natural look” and “flawless” to describe some of her photo’s. This product appeals to young females that take pride in what they look like. It could also appeal to people that have self-esteem issues and have the desire to look as beautiful as people in Hollywood.

Walter Fisher said that “Humans are essentially storytellers” (Fisher). The two commercials are stories that are told by two females. Gisele’s commercial is interesting because it is set in an empty boxing gym. She walks in and is dressed down, and that is the complete opposite of the way we normally see her. Her narrator is different, because as she starts to hit the bag there are real world online comments on the empty wall of the gym. The comments are “Gisele is just a model,” Gisele is old,” “Stick to modeling sweetie,” etc. The story is being told in the present day and how the comments anonymous online can hurt even a celebrity like an international super model. She also does not have any make up on, while she is hitting and kicking

Companies may also use celebrities to try to control or manipulate the consumer into buying the endorsed product. This may have a negative impact, as consumers may view the celebrities as being puppets for the company. Companies are using celebrities to influence the consumers’ behavior in a certain direction, at the same time the consumer often may perceive the celebrity to by lying when indorsing certain products. For example, many a celebrity has been photographed while enjoying a cold Pepsi much to the dismay of the marketing department for Coke that they are promoting. The celebrity is no longer perceived as genuine and may loss

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.