Essay on Possible Problems with Attempting to Measure Attitudes

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Possible Problems with Attempting to Measure Attitudes The question what problems might arise in trying to measure attitudes itself conjures up many complicated questions that seem tricky to answer. The complicated task is that we are all unique and have our individual differences. A basic assumption on measuring attitudes is that ‘a person’s attitude can be measured by asking questions about thoughts, feelings and likely actions toward the attitude object (Hoff and Vaughan, 1995, Chapter 5) From this assumption it is obvious that measuring attitudes is not directly observable. Even if we think we know someone’s attitude this does not mean we can predict their behaviour. Measuring…show more content…
(http://webspace.utexas.edu/brixey9/www/frame.html.) Thurston, to obtain a person attitude got together 130 statement he presenting favourable and unfavourable attitudes, a large group of judges sorted these statement into categories labelled A to K, F was a neural position. Next twenty of the statements that had the greatest agreement form the judges made the final scale, each was given a value arrived at by averaging all of values, (Birch, A & Malim, T, 1998:659) the judges ratings. Next the participants were presented with the statements in a random order and asked to indicate those with which they agreed. The numerical values attached to these statements were then averaged and a measure of participants attitude was measured and obtained. (Birch, A & Malim, T, 1998:659) The problem that may arise here is in measuring attitudes is that the group of judges may be biased in their own opinions and views. Also problems could arise from the participants, the method is ambiguous. Thurston wanted the method to be
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