Print Campaign Essay

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The ISHR, International Society for Human Rights, launched a series of print campaigns back in January of 2008 to advocate the rights of Muslim women in the Middle East. “Stop the oppression of women in the Islamic world” and “Some women need a change of view”. The ISHR is “an independent, non-governmental organisation dedicated to promoting and protecting human rights.” (Source: ISHR website 2017) The ISHR support defenders of human rights, underpin human rights initiatives, as well as lead and participate in coalitions for human rights change. This distinctive, movement campaign was put together at Grabarz & Partner, by creative directors Ralf Heuel and Dirk Siebenhaar. The image embraces and captures such gravitas and passion which…show more content…
Raihan Ismail is a lecturer in Middle East Politics and Islamic Studies at the Australian National University. In an interview with ABC Radio Canberra - Explainer: Why do Muslim women wear a burka, niqab or hijab? (Source: James Vyver, 2017) Dr Ismail stated "Some women wear it because they strongly believe it is their religious obligation," Dr Ismail also acknowledged that in some circumstances women might be compelled into concealing themselves from public view. "There is a possibility that some husbands would tell their wives 'wear the niqab, I don't want any other men to see you' which is possessive," she said. Such instances, where the freedom and rights of a Muslim woman are challenged is the driving power behind the campaign published by the ISHR. In this context, the representation of the burqa therefore can be controversial as a symbol of persecution and domination of gender roles in the Middle East.

In the image, we can see that a woman has metaphorically been imprisoned through the cloths that she has been possibly forced to wear. The use of prison bars placed through her eye-line suggests that the woman has a lesser status, similar to that of a criminal. To analyse the image according to Ferdinand de Saussure, here we have a classic example of the signified and signifier in place working together to create an interpretation of meaning in the viewers mind which makes them think critically of the design in a way that
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