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Procter and Gamble

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Team 2 Markus Bernhuber, Daniel Dong, Tatyana Glushchenko, Francesco Pasquetti, Raffi Semerciyan |August 21th, 2010 | | P&G Case Report Introduction: The case takes us back in June 2000, facing two main issues slumping in stock price and leadership crisis when Jager the CEO at that time steps down and is replaced by Lafley. Jager initiated one year ago a reorganization of P&G called ‘Organization 2005’ in order to regain growth of sales.Mainly the new organization consist of a shift from geographical structure to a global product business divisions structure. But Wall Street seemed to punish this move in spring 2000 when the stock price felt by 50% from its peak. P&G internal low confidence …show more content…

• P&G organization according to Jager: Bureaucratic, conformist, risk-averse and slow. • Increase the efficiency through greater cross-border integration (standardization of manufacturing processes, simplifying brand portfolios and coordinating marketing activities). • Reduce the number of hierarchical levels between the CEO and front line managers. • The central problem in P&G according to Jager was lack of innovation and slow responsiveness. We do believe as well that another rationale is if a firm want to achieve growth, or sustainable growth the company must have a capability to invest, take risk and seize quickly new opportunities. As support of this philosophy or Organisation 2005 we could see the right actions like new processes to boost innovation, plant closures and extensive job losses but most importantly probably the change in the incentive system for manager. Undoubtedly the most challenging and difficult change probably lies within the company culture itself, to change the culture it takes a lot of effort, is a long term task, that can not be done over night. 2. What factors should Lafley take into account in determining whether to continue or to abandon Organization 2005? Fail in performance this is what we have to concentrate why? More attention to the customer relationship

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