Procter and Gamble vs Peta

If you woke up this morning and used Colgate or Crest to brush your teeth, used Tresemme or Pantene to wash your hair, Dove to wash your body or are wearing your favorite Maybelline eyeliner you are contributing, whether you know it or not, to cosmetic animal testing.

“PETA’s Terrible, Horrible, No Good, Very Bad History of Killing Animals” describes PETA’s adoption rate of 2.5% even though they proclaim dedication to animal life. PETA euthanizes a huge majority of animals they take in. Although they don’t turn away any animal, other kill shelters still have much higher adoption rates, including ones that use euthanasia. In fact, they claim most animals unadoptable and kill them within 24 hours of receiving them. PETA claims they euthanize out of love and to ease suffering. They also blame pet overpopulation for their high kill rate. Nathan Winograd claims PETA’s founder was disturbed and built the organization with a foundation of killing animals. Newkirk, the founder, even admitted to killing adoptable animals. A PETA veterinarian said under oath that PETA has been given healthy, adoptable dogs that they soon euthanized. James McWilliams of The Atlantic explained, “Out of the 760 dogs impounded, they killed 713… As for cats, they impounded 1,211, euthanized 1,198, transferred eight, and found homes for a grand total of five. PETA also took in 58 other companion animals--including rabbits. It killed 54 of them.” PETA is an unethical organization that shames no-kill shelters despite their adoption rate of 2.5

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

People for the Ethical Treatment of Animals or PETA for short is the largest animal rights organization in the world.

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

We have all seen the ASPCA commercials with the poor starving and abused animals. You feel a sadness in your heart and wonder how anyone can inflict these types of atrocities on them. Maybe you donate money or time to help out these defenseless creatures. Now what if you found out that your favorite deodorant or lipstick is tested on animals. Would you discontinue using these products and look for a product that isn’t tested on animals or would you continue to use them and believe that it is necessary for your safety? Would you think about how horrendous the conditions these animals live in or how much pain is induced?

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

According to the ASPCA website, every sixty seconds an animal is abused. Abuse can be in the form of beating, neglecting, or shearing for fur. Animal abuse is a crime that happens far too often in this country. Many cases of animal abuse go undocumented because dogs, cats, horses, birds, sheep, rabbits, etc. do not have a voice. Animal rights organizations try giving these animals a voice to stop horrible abuse. The Humane Society, ASPCA, and Peta display various images, choose specific diction, and express tone to motivate their audience to contribute to their campaign. These campaigns inform people through their advertisements about the issues occurring by using similar and different methods.

Everyday cosmetic products that many people use, such as lipsticks, shampoo, face wash, etcetera, are verified to be safe using animal testing. Chemical burns and other short term ailments are very serious concerns that plague Americans and the knowledge that the products they use will not harm them and their families is possible because of animal testing. Also long term effects, such as cancer, have been discovered through animal product testing and promptly stopped saving countless lives. “NOT TESTED ON ANIMALS YOU’RE THE GUINEA PIG” (Source C). Living day to day with the risk that the products trusted to use on your children and yourself is enough to validate

PETA’s website have so many things that you can do and find out about and you have the options to volunteer, work at PETA, donate, or intern at PETA (PETA). The way that they do this is by having a big advertisement about animal cruelty and they also have plenty of pictures of animals being treated terribly because that way you can see their point of view and join them out of sympathy or common interest. In my opinion, I feel like PETA uses the prognostic and motivational frame. The reason for motivational frame is because they want to motivate you to join their protest events and protest against animal cruelty. There is this one incident where PETA wrote a letter to Homeland Security to stop the race because it is animal cruelty for forcing dogs to run more than a thousand miles in the ice cold weather (O’Keefe). They take action for what they feel are wrong and immediately take action to it. Also, I feel like their solution to everything is basically stop the animal cruelty by being vegan, treating animals with respect, and don’t wear them around your

People for the Ethical Treatment of Animals (PETA) is an animal advocacy organization who are dedicated to spreading awareness about animal cruelty. They believe that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA was founded in 1980 and has become the is largest organization of its kind in the world. They are a non-profit organization, and therefore, instead of selling products, they use their mass amounts of supporters in order to fuel and fund their continuously criticized and controversial advertising campaigns. (Salva-Ramirez, 1997) The reason their campaigns are often criticized, is due to their often sexual, graphic, and offensive nature. In this paper, I will be exploring the rhetoric used in PETA’s campaigns, and discussing how their controversial content influences

The interest group that I will discuss in this paper is the one of the most well-known animal rights groups in the world; People for the ethical treatment of animals, commonly known as, PETA. Founded in March 1980 by Newkirk and fellow animal rights activist Alex Pacheco, the organization first caught the public's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispute about experiments conducted on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The group first came to

A new survey shows that, “72% of Americans oppose testing cosmetics products on animals” (Physicians Commitee). These people are real people, who say they won’t buy a product that is cruelly tested on animals like dogs, cats, sheep’s, or pigs. The number of animals tested are sadly increasing, “2,703 cats, 6,077 dogs, and 7,458 primates were used in testing for cosmetics in 2010” (USDA 26). These facts show exactly how many animals are used every year for torture for many cosmetic companies. These animals do not have the voice to speak for themselves, so it’s wrong to treat them like things, when they are creatures just like us. Consumers still continue to buy these products, but if only they knew that these products aren’t natural and are chemically