PETA Rhetorical Analysis

Language is powerful and can evoke guilt, fear, admiration, and joy. At times, however, emotional language has a negative effect when the author uses words that seem to disrespect or guilt the audience. In Gary Steiner’s essay “Animal, Vegetable, Miserable,” Steiner debates that veganism is the only acceptable lifestyle because it does not endanger the lives of animals. Although Steiner clearly explains his firm stance, he uses a disdainful tone when relating personal struggles that ultimately disconnects the audience. Steiner does not relate and does not effectively prove veganism would end all animal suffering. Instead of discussing the advantages of veganism in an objective manner, Steiner’s tone comes across as arrogant and fails to create

Animal Farm begins on Manor Farm, where overworked, tired, and hungry animals are unhappy in the conditions that they are in, but when an old boar named Old Major introduces the idea of a rebellion and encourages the animals to take control over the farm, the animals begin an uprising against the humans, taking control over the land and renaming the farm “Animal Farm.” However, greedy and corrupt leaders rise to power and turn a once prosperous farm, into a nightmare. In Animal Farm, George Orwell asserts the idea that absolute power results in corruption. Napoleon and the other pigs, interested in remaining superior, persuades the other animals by using intimidation and emotional appeals in order to keep control of the gullible animals.

Through the analysis of PETA’s visual rhetoric in their “I’d Rather Go Naked,” campaign, the group’s inability to catalyze behavioural change in their target audience can be largely attributed to conflicts involving sexual

In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this

The Omnivore’s Dilemma by Michael Pollen utilizes elements of ethos and metaphors in the passage on pages 116 and 117 in order to persuade readers to believe that humans have become a “race of corn.” Ethos is one of the most notable forms of persuasion Pollen uses. He gets credibility by asking “Todd Dawson, a biologist at Berkeley, to run a McDonald's meal through his mass spectrometer and calculate how much of the carbon in it came originally from a corn plant...in the various McDonald’s menu items” (Pollen 116). Including a study written by a certified professional lends more support to his argument of the presence of corn. In addition, he also mentions that the research mentions menu items from McDonalds, a well-known, unhealthy company,

PETA, an animal rights organization, has been known over the past several decades to post racy ads. In June of 2013, PETA launched an ad with the purpose of getting its audience to go vegan. The ad is a photo of a toddler with a lit cigar in his mouth with the quote next to it, “You Wouldn’t Let Your Child Smoke. Like smoking, eating meat increases the risk of heart disease and cancer”. The ad included “Go vegan!” in the bottom right corner with the organizations logo next to it. PETA is trying to send a message to its viewers to stop eating animals. The attention drawing ad evokes an emotional response, contains logical reasoning and is from a credible source.

Award winning journalist and author, Jon Krakauer, in his book, Into the Wild, analyzes the life of Chris McCandless as well as the events that ensued his death. Krakauer’s purpose is to inform the reader about how and why Chris McCandless decided to embark on a journey into the wilderness of Alaska. He adopts an empathetic tone in order to impart to his readers that Chris McCandless was a very misunderstood young adult.

Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many

In the novella Animal Farm, the timeline of early 1900s Russia unfolds in an allegory, with revolutionists Vladimir Lenin and Karl Marx sparking a rebellion against Czar Nicholas II. Subsequently, a social democratic party known as the Bolsheviks overthrew the czar, aided by two significant leaders: Leon Trotsky and Joseph Stalin. Even so, the newfound ideology of communism that Stalin introduced and quickly corrupted through propaganda proved to be just as oppressive as the reign of Nicholas II. Most importantly, this corruption and oppression was elucidated by British author George Orwell through the use of rhetorical devices in the allegorical satire Animal Farm, where the audience receives a glimpse into the cunning caricature of

The strongly repeated use of words such as “effective”, “successful”, and “victory”, and phrases that praise PETA for all of its accomplishments has a purpose: to foster a particular way for supporters to see themselves in the nonhuman animal rights movement, namely as donors and consumers of PETA, its tactics, and its selection of “cruelty-free” products. The recurrent discourse has also fostered and contributed to a particularly neoliberal ideological composition of the nonhuman animal rights movement that encourages competition with other non-profits and defines “success” by the number of single issue campaigns it wins, the amount of media coverage it gets, the number “likes” it receives on social media, and the number of donors it

This group has a tendency to step over their boundaries of the moral right and wrong, and rarely seems to be apologetic about it. The biggest characteristic of PETA’s advertising is the consistent use of female stars in provocative positions, or disgusting ones depending on how one perceives them, to use sex to sell, or halt selling. PETA’s

Approximately thirty years ago, PETA forever changed the way that the people of the United States would look at animal welfare, and the rights of animals. Although this organization is notorious for its guerilla public relations techniques, it remains the strongest voice for animal rights in the entire world. Their use of public relations has been described in many different ways: intense, over the top, ridiculous, hilarious, militant, and genius. For this reason, one must delve deeper into PETA and its use of public relations. One can do this by identifying PETA and its history, what PETA is currently doing in regards to public relations, looking at the strengths and weaknesses of PETA’s numerous public relations campaigns, further

PETA is an organization that fight for animal rights in the world, with more than 5 million members and supporters ,(Our mission statement). PETA objective is to let people all around the world know about animal abuses in every sectors such as food, research and also fashions industry. PETA had launch various campaign for the animals right by attending schools, collect donations and advertising. While fighting for the animals right, most of the PETA advertisement is controversial because of use of women as the subject and graphic images. According to their web, www.peta.org, PETA explains that “we try to make our actions colorful and controversial, thereby grabbing headlines around the world and spreading the message of kindness to

Imagine you are trying to win an argument or convincing someone or an audience to agree with your point of view. To do this, you must know about the topic that you are going to persuade. Animals come in different sizes and shapes, making every animal unique to its own kind. However, the idea of exploiting animals for anything is a controversial issue here in America and the idea also conflicts with other countries around the world. Pet owners view their pet not only important to society but also a part of their family as well. However, some others do not have any affection towards animals since these animals cannot express their emotions. It is also an ethical and moral issue because some people are using animals in a wrong way. In this discussion, most of the readers found it emotionally disturbing and they show their concerns to protect these animals from any harm done. By using ethos, pathos, and logos animals should not be punished for anything just because of human needs or wants.

Twenty-five percent of advertisements use celebrity endorsements because it is an effective marketing tool that increases brand recognition and purchase behavior (Spry 2009). The earliest celebrity endorsement dates back as far as the 1760’s. Chinaware, trading cards featuring actresses and cigarettes set