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Propoganda is a Means to Persuade Our Thoughts

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Propaganda is a means to persuade and guide societal thoughts and has been used for decades to influence the thoughts, opinions and behaviours of individual. Propaganda is often thought of as negative, controlling and carries a very negative rep, however, according to Baines and O’Shaughnessy (2014), propaganda is described as being simple and informative. Though they do state that this is not the case with all forms of propaganda, the intention of propaganda is to create a universal idea that people believe (p. 2). These messages are not based on truths; rather they are more concerned with presenting an argument that is one sided and influencing. Baines and O’Shaughnessy also offer that the means by which messages are conveyed is based on the category of propaganda (p. 3). For example, when the aim of the message is to create a more informed society, the propagandist message is filled with truth and rectification of untrue ideas, which is termed propaganda of enlightenment (p. 3). Contrastingly, when the intention is to create a feeling of despair, fear and support, propaganda of despair and atrocity is conveyed (p. 3). Propaganda of atrocity, as termed by Baines and O’Shaughnessy is when horrific images of an enemy’s behaviour are used as a means to gain support and sympathy from society towards those who have created the propaganda (p. 3). Propaganda and Its Uses The emotion that the propagandist seeks is created through the message that is used, and often

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