Questions On The Smart Agriculture System

Bonny Doon Vineyards, a successful winery business based in Santa Cruz, California, has grown from selling 5,000 cases of wine a year in 1981 to 200,000 cases a year in 1999. To keep growing and be more profitable, the business must choose amongst three possible strategic directions. The first strategy is to start importing wines from Europe into the United States. The second alternative is branching into a retail outlet for unusual wines of great value, accompanied by a high level of service. Lastly, the business’ D.E.W.N could be expanded to include wines not made by the company itself but by other wineries that follow the same values and philosophy.

Since the late 1960’s, California wine-maker Robert Mondavi has been perceived by its stakeholders as one of the world’s most innovative and high-quality producers of fine wine. It is therefore not surprising that the company has endured great financial success; in fact, it has secured an impressive annual growth in earnings per share of ~28% over the last 8 years. Recently however, there have been many external forces that may serve to threaten the long-term profitability of the firm: sales have been decreasing over the last 6 months due to a staggering economy, Australian imports are on the rise, shrinking the size of the pie for domestic firms, and there has been an industry wide trend to consolidate; existing firms are merging and

Ecological dimensions of wine production primarily centre on the use of organic viticulture. Since the earlier days of production, industries have realized they had used a devastating amount of agrochemicals and fertilisers to grow their wines. Today, as environmental views have changed, many wine producers have initiated or promoted the notion of organic viticulture. This involves the use of organic materials and using

The Salinas Valley is not only one of the most fertile farming regions of California but the most fertile region in the country. According to the Vegetable Research and Information Center “...a total value of over $1.9 billion, Monterey County is the fourth highest agricultural producing county in California. The total land devoted to agriculture is approximately 1.4 million acres, and irrigated land is around 220,000 acres. As for the type of crops grown, the list contains, “…artichoke, broccoli, cauliflower, celery, Asian vegetables, lettuce, and spinach. In the county's southern half, farmers grow warm-season vegetables, including carrot, pepper, potato, and tomato. Finally, Monterey County is home to a sizable wine grape industry and approximately one-third of the state's annual strawberry yield.” Not only does the Central Coast boast a large agriculture but it also has a great selection of local flora. In the website, La Salitas Nursery, one of the famous plants is the California Chaparral. The chaparral grows great in coastal climate along the slopes of mountains in poor

Starting your own wine business is not the everyday business opportunity that everyone can simply jump into, because there are many aspects to consider in starting a winery. Conceivably the most fundamental problem an entrepreneur will face after expressing an interest in starting a new business or taking advantage of visible opportunity in an existing business or entirely new venture will be to conclude the feasibility study of the proposed venture and that study is simply the evaluation of a plan intended to determine the complexity in

McManisis currently in a pretty good situation from a strategy standpoint. Although overall wine consumption is dropping across the board, label laws are making it possible for Northern California wineries to add up to 25% of total grapes from regions outside of their own. By extension, this allows these wineries to charge a higher price, while having a lower overall cost. McManis’

This northern California winescape is “dotted with Italian surnames that suggest traditional roots of pioneering viticulturists” (Helzer 49). For Italians, they adapted their “old-world winemaking traditions to new lands” (Helzer 49), and their success can be partially attributed to the “similarities in landscape, ecology, and climate between California and the rolling countryside of northwestern Italy” (Vaught 885). Furthermore, the success of these immigrants can be attributed to their plethora of access to social capital listed

Precision farming refers to using data and technology to help guide strategic decisions about planting and growing crops. Enhanced mapping and electronic monitoring of yield are both examples of precision farming. Enhanced mapping is made possible through a combination of satellite photographs, ground monitoring devices and GPS targeting (Searle 2). Electronic monitoring of yield is carried out during harvests. Because devices are able to record exactly how much is harvested and then the data is collected can be combined with enhanced mapping to help farmers choose the best areas of their land for planting specific crops. Bioengineering involves the use of genetically modified seeds. The seeds used to grow crops can be modified to increase pest resistance, enhance drought tolerance or yield output that is fortified with nutrients that aren’t naturally found in that specific crop (Ruttan

And the pears grow yellow and soft. Five dollars a ton. Five dollars for forty fiftypound boxes; trees pruned and sprayed, orchards cultivated—pick the fruit, put it in

Our future goals are to provide the society with a sustainable source of food. We hope to provide and educate everyone with a modern way of farming. Our project hopes to bring down the food desserts, and start a domino effect of positive outcomes, and result in healthy and prepared to go into their future. Not only does our project have a direct effect on individual’s health and energy levels, but it will revolutionize urban

Bonny Doon currently has an enviable position in the 1990’s Californian wine-producing industry. The company has successfully differentiated itself from its competition and achieved a first mover advantage in terms of selling “undervalued” wines. However, due to increased rivalry and a changing and increasingly challenging market,

"GPS systems in agriculture are just crazy on how they work. It is crazy today to think that a tractor or a piece on farm equipment can actually drive it self. GPS is a Global Positioning System it uses satellite to tell you where you at and now will drive the tractor from point A to point B with the touch of a button. I will explain how GPS works, how GSP has change since the first one, and how has GPS changed farming.

In support of the supporting activities procurement, Gallo hauled wine out of Modesto and brought raw materials in and manufactured its own bottles and also the screw-top caps. In term of technology development the company invested in production facilities such they can know the weather condition in a certain section of a vineyard. Besides this, one of support activities is their research and development. Gallo research purposely learns about consumers’ wine drinking preferences, cost-effective, efficient processes that protect quality and enhance the customer experience. Other support activities at E. & J. Gallo Winery include general administration, finance and accounting, legal and regulatory affairs, information services, and supplier development.

In 2001 there were over 1 million wine producers worldwide, and no firm accounted for more than 1% of global retail sales. Because of this, it would be nearly impossible for the Robert Mondavi winery to dominate sales in any region. Due to Mondavi’s efforts, the winery became one of America’s most innovative,

The United States wine industry is a 12 billion dollar industry and is composed of 7,000 wineries and around 1,800 different companies. The three major companies within the industry are Constellation brands, E&J Gallo, and The Wine Group Inc. The industry has made its way through the economic crisis at a better rate than some of the other U.S industries however in order for them to continue to see any type of growth it is important that they acknowledge their issues and find ways in which they can rectify them. The majority of the issues among the industry are problems that cannot be directly controlled by individual wine companies. Therefore it is imperative that wineries find away to use these issues to their