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Raising Funds For Any Nonprofit Organization Essay

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When raising funds for any nonprofit organization, it is important to identify all of the particular individuals who may be in the fundraising universe of the organization in order to have the best chances of acquiring the needed funding. Wilbur & Smith (200), define the fundraising universe as a concentric circle, with those closest to the organization in the middle, and others at differing levels of closeness decreasing as the distance from the center progresses. This report will analyze the Parkland Foundation which supports Parkland Hospital, and will identify the individuals at each level of the organization.
The Inner Circle Whenever a nonprofit wants to raise funds, their most likely allies in this effort will be those who have demonstrated a substantial commitment to the organization. As demonstrated in the Fund-Raising Universe diagram in Wilbur & Smith (2000), these are the management, board, and major donors. In the case of Parkland Hospital, all fund raising activities take place through the Parkland Foundation. According to the Parkland Foundation (2016a) website, the current Parkland Foundation Board of Directors is comprised of the following officers: Catherine Rodewald, Katie Robbins, Randy Bowman, David E. Krause, Ed Ramirez, Barbara Lord Watkins, and Kathryn K. Waldrep, M.D. Non-officer members of the Board include Sara Albert, Mary Ann Blome, John Castle, Fred Cerise, M.D., Roberto C. de la Cruz, M.D., Laurie Evans, Hilda Galvan, Nancy Strauss

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