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Rapid and Continuous Change – a Modern Perspective

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Rapid and Continuous Change – A modern Perspective By Nathan Jennison

As famously held by Charles Darwin, “it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change” (Cope, 2009 p; 26).
Hence, in today’s global and dynamic environment marked with hyper-competitive and volatile markets it is widely recognised that an organisation’s ability to manage change quickly, productively and positively is a critical driver of organisational success (Cope, 2009; Gilley, Gilley, & McMillan, 2009; Gilley, Godek & Gilley, 2009; Turner-Parish, Cadwallader &Busch, 2008; Appelbaum, Claude, Nadia & George, 1997). However, despite the overall agreement that change is …show more content…

Resistance can take various forms such as grievances, restricted output, high turnover and aggressive behaviour towards management (Bernerth, 2004). Diefenbach (2007) maintains that employees commonly react to change with resistance because the preference for stability and continuity is an important facet of human nature. Hence, employees are reluctant to change their daily routines at work for new change initiatives (Turner-Parish, Cadwallader & Busch, 2008; Lawler & Worley, 2006; Bernerth, 2004). Research conducted by Peus, Frey, Gerkhardt, Fisher and Traut-Mattausch (2009) supports this in finding a correlation between employees’ change commitments and their perception on how it impacts their work routines. The more disruptive the change is to their routines, the more likely employees will react with resistance. Connell and Waring (2002) further maintain that, because radical changes are implemented with little or no consultation or communication, radical changes are less likely to be understood by employees, and as a result, employees become confused and resistant to change (Kitchen & Daly, 2002).

Changes such as downsizing, which is a common change initiative for organisations in need of streamlining their core business activities, can yield immediate and significant productivity gains (REF). However, as highlighted

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