Suggest reasons why an intersectional approach to the “Sexualization of Culture” is needed? Please draw on examples from the media in order to substantiate your claims. 1. INTRODUCTION: My analysis on the current literature shows that scholars have examined sexualisation of culture from different perspectives but they seem to agree in general that this societal phenomenon has grown very complex. Therefore, scholars should consider the intersectional approach more often due to the approach’s abilities to recognise complex phenomena and to systematically analyse them. The first part of this essay includes an literature review from several approaches and their studies on the sexualisation of culture to show the complexity of the phenomenon. The second part explains what contributions the intersectional approach can offer the research on sexualisation of culture. The next part illustrates how intersectionality has helped understanding the sexualization of culture through an example of a violent, hard-core porno film. Finally, the conclusion summarises the main reasons for whether an intersectional approach is needed. 2. LITERATURE REVIEW Sexualisation of culture has been so wide-spread in our everyday life, and scholars have looked at different parts of our lives where this phenomenon exists. Many scholars made observations of commercialisation of sex in the consumer culture, and there are a few different views on the phenomenon. In this section, I will discuss different
In the first lecture for this class, Professor Creekmur asked the question; is sex popular (Creekmur Aug. 20)? As he often does in the course, Creekmur doesn’t give a simple, clear-cut answer, but instead offers a paradox, that while sex is an aggressively private act, it is also a good that is consumed, in our magazines and on our televisions. This paradox ultimately sets the stage for the rest of this class, demonstrating how something as intimate as one’s sexuality can come to reinforce popular conventions of normalcy and deviancy within society at large, and what this essay will attempt to address.
Sexual objection and non-sexual objectification were mainly measured in body exposure and body movements. The different areas of a woman’s body being displayed were used to operationalize the idea of sexual objectification. Similarly, camera angles such as panning down bodies and shots down shirts were tallied to create a solid definition of “sexualizing” for the purpose of this research. (see Appendix A and B)
Sexualisation is a way that mass media, celebrities or advertising can make young or old people, especially young girls, become more provocative in the way that they speak, dress and behave
`Nevertheless Stephanie’s whole article gets masked by expert claims which consist of topics that are not connected to the main idea of the article at hand. Stephanie leans on controversial claims from experts who have PhD’s to make up her whole entire paper. Through her use of various references she tries to support her argument mainly through text. The article leads into sections such as “SOCCER HEADING MAKES A BAD HAIR DAY” (Hanes484) and “SEXY’S NOT ABOUT SEX, ITS ABOUT SHOPPING’’ (Hanes487). She uses those sections to create different aspects of sexualization and cause the reader to reflect on the given information. With that being said these sections do state things about how the media plays on hyper sexualized images and girls becoming women too fast. However the main purpose of the article gets lost upon topic such as pornography, sexy clothing and sexting. If the organizational use of research and personal experiences had tied into Stephanie’s original claim against the Disney Princesses Empire her article would have been more put together.
Gender, race, age, and ability have been used to shape the history and our understanding of human sexuality, as well as how certain groups, specifically marginalized groups, were seen as degenerate or delinquent people. When examining why and how specific groups of people were though of as being sexual delinquents, it is important to use an intersectional lens, and consider how these different categories and identities of gender, race, age, and ability work together to form experiences and opinions. By marginalizing, controlling, and regulating the sexualities and bodies of those who were women, people of colour, adolescents, or differentially abled, the social norm of a white, heterosexual, patriarchy has been enforced through history.
Starting off by addressing the noticeable prevalence of “[b]lack men...surrounded by dozens of black and Latina women dressed in bathing suits...in strip clubs, some at the pool, at the beach, or in hotel rooms” (Perry 1), Perry attempts to parallel such imagery with pornography and female objectification. By painting such an explicit, arousing picture in the minds of the audience, she immediately explains the effects of “pornography [being] increasingly mainstreamed” (1). She relates this phenomenon almost as a causation, and underlies her implicit position that pop culture is
The issue of sexuality in advertising has been raised in the last ten years (Brooke, 2010; Bradley, 2007; Phillips, 2005; Kent, 2005 & Levy, 2005), hence the concept of raunch culture raises the question of whether women are being empowered or victimised. This essay will discuss whether raunch culture represents a wave of new feminism, focusing on whether women’s sexuality is being celebrated in a healthy and empowering manner or preyed upon by marketing’s misogynistic and exploitating image of the good life laid out in various media forms, from billboards to sex videos to television advertisements and movies. It will also identify the role and responsibilities of marketers in relation to the stakeholders involved. Subsequently, followed
Our social world is becoming increasingly sexualised as pornographic references and imagery are progressively more intertwined with mainstream media, social media, advertising, and pop culture. According to Tyler (2011), this intertwinement of pornography and pop culture consists of five fragments; the beginning of the pornographic boom, the
Sexualizaton and objectification in the advertisements we see and the media we watch has become a very strong issue in our society. With the idea that “sex sells”, consumers don’t even realize that they’re not viewing the advertisements for what they are, but for the women (or men) that are being portrayed in a very erotic way, posed with whatever product they were hired to sell. Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of the quantity and prevalence of these ads, the rate of all forms of sexual assault, specifically rape (mostly towards women of all age), increase, as well as other forms of assault. It is important to examine Kilbourne’s use of rhetorical devices, such as ethos, pathos, and logos, and how effective these devices make her article. This way, it can be examined for its validity and her understanding of her own research. Kilbourne’s article is very effective through her uses of pathos and ethos, but at the same time, it loses its effectiveness through her absence of a counter-argument, as well as a lack
Since the invention of television, the media and film industry has contributed to sexually exploit, and oppress woman of color, not only in America but also around the world. There is a great focus on women of color as sexual targets. This is deleterious to society because the media are creating social stereotypes for women of color that can occur in unhealthy social and physical habits. For example, Women of color are sexualized in particular forms perceived as animalistic and sexual with a firm focus on body appearance mainly the posterior. Sexualization has given women an ideal version of who they are supposed to be.
The sexualization of young girls and women in society is a prevalent theme in mass media. Presently, the sexualization of females is commonly seen in various consumer items like clothes, dolls, and even in Disney movies, according to “The Sexualization of Girls Is Harmful” article. The author says that sexualization occurs when “a person’s value comes only from his or her sexual appeal or behavior; a person is held to a standard that equates physical attractiveness with being sexy; a person is sexually objectified- made into a thing for others’ sexual use; and sexuality is inappropriately imposed upon a person (AboutKidsHealth).” Furthermore, the author provides statistics on how girls are being sexualized by the products they see and use
“Sex sells” is probably one of the most used catch phrases that every generation understands starting in their adolescents. With the right to freedom of information and availability of the internet access, there cannot be limits set on adolescent’s exposure to such media marketing. This becomes a challenge as every generation seems to be getting more active and savvy in their use of technology, earlier and earlier. However, the phenomenon of barely clothed men is new even to the younger generations today as it corresponded with the recent normalization of gay culture in the mass media as suggested by Parasecoli. Further, the author confirms that “the enthrallment with the body image, previously imposed mostly on women, is now becoming a common feature in identification processes” (p. 284). Seeing a man in an overtly sexual ad, even when the product that is being sold is unrelated to sex, has become a common
Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have
Sex culture in modern day Japan has demonstrated to be an integral part of their cultural identity and is more progressive than any other countries. Japan’s sex culture has surpassed boundaries that are standardized in other countries. The West sees the Japanese as emotionless, controlled and even sexless. Publicly they are shy, reserved and terribly proper, however Japan is an extreme contradiction. If we examine the surface of their culture, the private life of these Japanese people can be a real eye opener. The role of sexuality and more specifically the role of pornography in women’s lives is perhaps the biggest debate among the people from the West. This paper will examine how pornography is gendered in Japan and the effects of this to the West. It will also delve into the Japanese cultural identity and its contradistinction to the American cultural identity. An important argument that people may debate about is the fact that Japanese people have the oddest sexual culture that outstands their cultural identity.
Sexualisation can be defined as the imposing adult sexuality on to children and young people before they are capable of coping with it usually through the media. In my investigation I aim to discover the effects that sexualisation of men and women in music videos and the effects that this has, mentally and emotionally, on the younger Australian generation. I also aim to discover the extent to which music videos have been sexualized over time.