Recommended Organizational Policy Changes Of The European Union

998 WordsNov 8, 20154 Pages
4. Recommended Organizational Policy Changes According to Comscore, Europe represents 32% of overall Internet searches with Google having 80% and Microsoft 2%. (Microsoft changes Bing 's privacy policy, 2010). The biggest offenders for malware on the internet is image and video searches on the web. Sophos reports that 92% of search-driven malware attacks is obtained from Google and Bing image searches. (Pearce, 2012). In a world of personalized online services, establishing and maintaining user trust and responsible use of data is critical. Users expect appropriate and relevant content and advertising while also protecting their privacy when they use any search engine. As driven by consumer privacy concerns, the government has asked the online industry to examine data retention and protection policies. The Court of Justice for the European Union (CJEU) ordered that search engines are regulators of processing personal data under the European Union Data Protection Directive, passed in May 2014. (Abril & Lipton, 2014). This order requires search engines to remove links from search results intrusive to individual’s privacy rights under this directive and is viewed as a component of the “Digital Right to be Forgotten Act.” The ruling raised debate among the industry as to whom will assume responsibility for online privacy assurance and protection. Interpretation of the law has been ambiguous, the law doesn’t uphold the right to be forgotten, but merely sustains a

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