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Reduce Alcohol-Impaired Driving

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Introduction Every year thousands of innocent bystanders are killed in alcohol-related motor-vehicle accidents. In fact, according to the CDC, nearly 1 in every 3 traffic-related fatalities in the United States involves a drunk driver (Centers for Disease Control, 2016). Data from the National Institutes of Health showed that in 2009 “approximately 30 people died in alcohol-related collisions per day (approximately 11,000 deaths per year)” (Ying 2013). The problem is not consistent across the country, however, with data showing “that U.S. alcohol-related fatalit[ies] are regional” and more prevalent in the south and west (Ying 2013). The issue is especially startling in the state of Texas, which is consistently at the forefront of drunk-driving …show more content…

In deterrence, rather than attempting to lobby for new legislation, our goal will be to publicize the existing laws that prohibit drinking and driving; specifically, we aim to inform people about the large penalties associated with breaking these laws. That being said, we will not be relying on fear appeals to propel our message. Fear appeals, such as detailing the tragic deaths of innocent bystanders due to intoxicated drivers, “can potentially increase undesirable behavior” (Centers for Disease Control, 2016). In comparison, messages based on establishing or shaping social norms can have an extremely positive effect. As such, communications and outreach is truly the foundation of our proposed program. Our series of workshops aims to educate and inform drivers about the specific consequences and costs of drinking and driving. With wide enough implementation and reach, these workshops have the potential to help form societal norms that deter drunk driving through peer pressure. In a study, “a paid media campaign was developed with the normative message, “MOST Montana Young Adults (4 out of 5) Don’t Drink and Drive.” By the end of the campaign, there was a 13.7% decrease in young adults who reported driving after drinking relative to a comparison community” (Centers for Disease Control, 2016). This example demonstrates the

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