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Relationship Between Belstaff And Gender

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Belstaff and Gender

If Belstaff was a person, it would definitely be an intrepid, tough and stylish man, who drinks the best beer and loves classic motos and cars. There are several reasons why Belstaff is perceived as a male brand. The first one is that the brand is intimately related to the moto world, and motorbikes have always been a boy-toy. Less than 10% of motorbike buyers are women (CBS news, 2012).

It is possible to see signs of moto lifestyles everywhere around Belstaff. In its history and its relationship with figures like the well-known bike’s lover Steve McQueen and motorcycle trial icon Sammy Miller (Belstaff official website, Adventures section, 2015). Signs in it’s products, being Belstaff a victim of its own product success;

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