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Relationship Marketing And Its Impact On The Customer Retention

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Title:
Relationship Marketing and its Impact on the Customer Retention in the Food Industry: A Case study on McDonald’s, Bow, London
Module Title: Course Work B

Course Title: MA in Marketing and Innovation (Top Up)

LSM ID: 14642
Student Name: Md Shumsuddin Haidar

London School of Marketing

Date of the Submission: 05-05-2015

Table of the Content
Lists of the Contents Page No
1.1 Introduction 4
1.2 Rational for the Study 5
1.3 Research Aim 6
1.4 Research Objectives 6 1.5 Research Questions 6
2. Literature Review 6
2.1 Introduction 6
2.2 The Concept of the Relationship Marketing 6
2.3 The Relationship Marketing Components 7
2.4 The Satisfaction of Customers 7
2.4.1 The Relationships between the Relationship Marketing and the Satisfaction of Customer 8
2.5 The Customer Orientation 8
2.6 The Customer Orientation and Customer Satisfaction 8
2.7 The Retention of Customer 9
2.8 The Relationship Marketing and the Customer Retention 9
3 Research Design and Methodology 10
3.0 Research methodology 10
3.1 Types of Investigation 10
3.2 Data Collection Method 11
3.3 Sampling Method 11
3.4 Accessibility Issues 12
3.5 Ethical Issues 12
3.6 Data Analysis Plan 12
3.7 Research Limitations 13
4.1 Gantt Chart for Time Table 14
5.1 References 15

1.1
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