Research Paper On How Coco Chaneel Changed Fashion

Let’s take a look at the women’s of the 1920’s, the changes that took place in fashion and the roles of women in society. Women’s fashion will be compared from early days up until the 1930’s, with a brief comparison of the roles of women before and after the 1920’s. A discussion of the different avenues that opened up for women after 1920 and the impact that it has had on modern day women will also be covered within this paper. you need a stronger introduction

The look of the flapper was drastically different from that of the earlier generations of women in the United States. Their hair was cut into a short “bob” and they wore much more make-up than previous women. The hem line of the flapper’s dresses rose to the knee and they began “bounding” their chests and wearing high heels. Along with the rise of the hem line, nude colored stockings were favored over the former black; the flapper also bared her arms; this gave off a much more “naked” look than any previous generations. They did away with the corset and instead adopted the girdle, which simply flattened the abdomen rather than emphasizing the waist. The infamous Gabrielle “Coco” Chanel’s clothing designs became the epitome of 1920’s style.1

The Jazz culture inspired multiple dances, such as the Black Bottom and the ever-popular Charleston. These dances required lots of movement leading to a shift in women’s fashion. Women wore less undergarments, went without coresets, and designed dresses that allowed for more freedom of movement. In 1921, Coco Chanel introduced the “drop-waist” dress, which were worn with long strings of glass beads or pearls. By 1925 these dresses resembled the shifts that were worn under the dresses of the early 1900. Evening dress were made up of mesh material, sleeveless, low v-neckline or backless, and sometimes adorned with sequence. These new fashions were advertised in fashion magazines that made their appearance in the 20s, Vouge, The Queen, and the

The 1920’s fashion was a period of liberation, change, and even more importantly a movement towards the modern era. Fashion in the 1920’s varied throughout the decade but one could see the noticeable change from the previous fashion statements and eras. At the start of the decade, women began emancipating themselves from the constricting fashions by wearing more comfortable apparel. As women gained more rights and World War I forced them to become more independent, flappers came to be, mass-produced garments became available, and artistic movements increased in popularity, one can see how the fashions from the roaring twenties characterized the time and redefined womanhood. (1920s clothing 1)

Furthermore, in spite of women gaining independence they started to shock society by their rebellious fashion styles and attitudes. Their rebellious attitudes were shown mainly through fashion choices: hemlines got raised, more jewelry became worn, makeup got heavier and hair became shorter.1 According to the 1920’s Vanity Fair, these magazines allowed people to stay updated on Women’s Suffrage and fashion ideas. In the light of, 1920’s Vanity Fair, many of the images shown were of women’s fashion which consisted of ‘Flappers’ who were the progressive, sexually liberated woman of the 1920’s.45

World War II meant a decline in the economy and refraining from luxuries. The demand for supplies was a key factor in helping America win the war. Therefore, civilians were forced to sacrifice their nonessentials, with clothing and beauty products being the most difficult for women to eliminate from their lives. Therefore, women made efforts to keep fashion alive, even if it required endless creativity and thrifty tactics. Looking back on the war and how it sparked innovation and creativity, is shocking. Very few people would have expected the fashion industry to survive through World War II, let alone sky-rocket and change the way women dressed forever. Although women’s fashion was expected to fall along with the economy of World War II, the under-funded industry overcame the economic crisis against all odds. First, the pressure to conserve materials for the war guided women toward a more thrifty wardrobe. Secondly, women who took over the workforce changed their fashion styles for the sake of safety and practicality. Lastly, Cosmetics were re-designed to boost morale and allow women to express their femininity to counteract the masculine and man-like duties that women fulfilled during the war.

Have you ever wondered how your favorite pair of jeans or blouse came up in the fashion world? It happened from history. History affected everything we wear today. Although the Great Depression caused setbacks along with the World Wars and Cold war that went on. The fashion industries still managed to come out with iconic statements that we still wear today. Woman’s fashion changed dramatically throughout history, from the Great Depression, World Wars, and the Cold War.

It wasn’t until Chanel started to create jackets which not only had the purpose of being worn closed, she created jackets that looked good opened, closed or hanging over the shoulders. She emphasized on this style by making blouses to serve the complete outfit. She was also the creator of the “Little Black Dress”, which was a relatively simple black dress made by elegant materials such as lace, tulle, weightless silk and even embroidery in a new, more tailored way. Chanel is today world known for its high quality designs and has women of the 21th century dependent on its classical style (Rennolds Milbank 120-121).

B. Coco Chanel’s “The Little Black dress” is thought to be element to the world of women’s fashion.

Coco Chanel was one of the most influential fashion designers of the Twentieth Century and she was the first significant female fashion designer. The fashion world was impacted by Chanel’s phoenix like return to fashion after her retirement in 1953. Chanel introduced men and women to practical yet elegant styles. Although Chanel has been deceased for forty-one years her undeniable influence on fashion and women’s roles in society will be remembered for generations to come. Coco Chanel was an iconic designer and continues to inspire men and women around the world.

August 19, 1883, Saumur, France (“Coco Chanel”): this is the date of when Gabrielle Bonheur Chanel was born. While Chanel’s aesthetic in her later years was glamour, glitz, and glam, her early years were not the same. Chanel's mother died when she was twelve, and due to her peddling father, she and her two other sisters went into foster care (Collage). There she was raised by nuns who taught her how to sew (“Coco Chanel”), a skill that will benefit her later in life. Before Chanel entered the fashion world, she was briefly a nightclub singer. This is where she coined the nickname “Coco” and met a very important man to her career (“Coco Chanel”). This man was the wealthy business man Arthur “boy” Cape, and

Women everywhere used household items, including cellophane and pipe cleaners, to create shoe decorations. Everything was recycled, giving rise to such advertising, Vogue’s “Make Do & Mend” campaign. (Keogh). Shoe factories were told to limit the height of shoe heels to one inch and allowed for only six color choices. For women, nylons stocking were banned. Magazines and beauty salons helped out by offering tips on how to paint legs with back seams and tan using makeup. (Keogh). Clothing was also made to be comfortable. Since women were replacing jobs for men in factories there clothing had to be loose fitting and comfortable. In 1947, Dior introduced the “New Look”, featuring longer lengths and fuller skirts, they were being to look more like women again.Women’s fashion changed to a soft, feminine and romantic image, this set the stage for fashion of women in the next decade.

Coco Chanel, born on August 19, 1883 in Saumur, France, influenced 1920s fashion greatly through her trademark pieces such as “little black dress” and jersey suits and many more. These key fashion pieces are still very popular in our current day time in women’s fashion. Before Chanel became well known, most women would wear corsets that would leave them feeling stiff to give them more of a hour glass look as well as skirts with long hems that would reach the floor. Chanel went past the social boundaries of most women, and created different and diverse pieces. She disregarded societies idea of

Fast forward to Chanel’s young adult life, and you can see it wasn’t long off that she would set up shop in Paris, France in 1910, eventually expanding out to Deauville, and then Biarritz. She had started off with designing, and marketing hats which became a very successful hit amongst the fashionistas of that day. Chanel’s empire was growing exponentially, and in 1920 she expanded into the realms of couture now working in jersey which at the time was unheard of in the French fashion circle. Soon she was blurring the lines of what was acceptable, setting fashion trends instead of adhering to the routine, and was giving way to entire style genres such as the “chemise” and the “little boy” look. Her fashion statements were a gigantic contrast to what was socially acceptable, and of course Chanel fell under scrutiny over it, but she went on to create more casual, shorter, and idyllically “liberating” clothing for the day’s modern woman. In essence she was liberating women from the stuffy, confining fashions that they were used to, and giving way to a loose more relaxed style all together while maintaining it’s inherent feminine charm. Chanel was creating more than just a design, or an article of clothing, she was creating a movement that would change the way society viewed fashion in it’s entirety. (Lewis)

The Years between the 1950’s and 1960’s was an explosive time in fashion. The 50’s represented an out coming of the new generation. People began to gain their own personal style and appearance, influenced by films and singers (“Vintage Fashion”). Their styles incorporated leather, jeans, corduroy, and the ballet shoes for the girls. Men’s wear began to drastically change. Men would wear a leather jacket, with jeans that narrowed at the bottom, and a simple t-shirt (Peacock 210-211). This was the first time in history that jeans were not just worn by the working class but by all men (“Brief History”). The man’s lust for flesh grew during this time, so women’s skirts began to get shorter and the bikini was invented. Clothes were made to glorify the female body and emphasize every curve. It wasn’t until the Barbie doll was created in the late 50’s that young girls began to have a separate fashion from their mothers. Young girls would wear sweaters with full skirts or pants