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Retail Industry Essay examples

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University of Technology, Sydney Myer Holdings Limited Financial Statement Analysis: 22319 Group Assignment Part 1 Macroeconomic & Industry Analysis Macro EconomicAnalysis Worldwide economic turmoil spread in 2007 as a result of the Global Financial Crisis (GFC), with its effects continuing to be felt by many industries and economies, and particularly the retail sector. Currently, the global economy is resuming to a state of growth, with majority of economies recovering and stabilizing well. However, the Euro-zone Sovereign Debt Crisis has provided cause for uncertainty, affecting consumer confidence levels at a global scale. Recent figures have inspired investor confidence, with yields on government bonds returning to pre GFC …show more content…

As such, it is imperative that Myer initiate new strategies relating to distribution and e-commerce. It is anticipated that the retail sector will face further uncertainty in the coming years relating to volatile economic conditions as well as record high levels of consumer uncertainty. Industry Analysis: Porter’s 5 Forces 1. Rivalry between existing firms: Moderate-High Driver Degree of Driver Industry growth rate Moderate In recent times it has become evident that department stores within the retail industry are facing significant hardships, which have resulted in lowering profits following the GFC. This is characterised by consumer confidence and interest rates at an historic low. Thereby indicative of both global and local market uncertainty. This is particularly an issue at the forefront of a consumer driven business, which relies heavily on consumer confidence. However, there exists opportunities for firms within the retail sector to expand and develop through the adoption of innovative distribution platforms such as online and omni-chanel, with industry sales expected to increase by 0.9% in the current year to total $121.1 billion. In addition to this, industry revenue is expected to contract -3.0% in 2014, suggesting that Myer will continue to experience volatile earnings growth. Market Saturation High Over the last decade the retail industry has become increasingly more saturated avenues. This includes: 1) Domestic competitors such

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