Retail Management - Tesco vs Walmart

5427 WordsJun 4, 200922 Pages
Management Chosen Retailing companies to be evaluated: Tesco and Wal-Mart Introduction Why e decided to choose Wal-Mart and Tesco? Market leaders in their respective home markets, Diversified range of products, Intense international expansion. Wal-Mart: The Statistics at present: Type of Company: Public Employees: 2,100,000 Employee growth: 10.5% First store opened in 1962 by Samuel Walton and his brother J.L. (Bud) Walton in Roger, Arkansas. With more than 7,250 stores, including Wal-Mart Super centers(US) and ASDA (UK), make Wal-Mart the #1 retailer in the World. In 1999, ASDA Group plc is acquired for $10.8 billion. Tesco: The Statistics at present: Type of Company: Public Employees: 440,061 Employee growth: 74.3% The first…show more content…
Tesco and Wal-Mart are equipped with these necessary structures, for example: Tesco superstores which are usually located out of town with plentiful free parking thus aiding car- borne shoppers seeking more choice. Same would be relevant for a Tesco express in the centre of London. Accessibility is also important to the retailer so that staff and supplier access is of ease. Location is important to both retailers through upkeep of reputations, being two of the largest most dominant retailers the right location can positively influence their reputation, for example either Tesco or Wal-Mart having a smaller store in a village would show they are providing a service and can relate to every potential consumer. Tesco and Wal-Mart must be aware that some locations costs may outweigh the maximised profitability of a store for example, rent cost on Oxford Street. Tesco and Wal-Mart must locate themselves where there they believe that there is appropriate disposable income and an appropriate community that would benefit from their service and create a cost effective store. Tesco opening a store in a small low income area where there is already a perceived lower priced supermarket for example- Lidl would not be appropriate. Macro location evaluation is essential to detect if there is potential buyers in a given area. Visibility and association has strong links with location

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