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Review on Article - What Is the Right Supply Chain for Your Products

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What Is the Right Supply Chain for Your Product ?
Article by Marshall L.Fisher

INTRODUCTION
• Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. • His current research focuses on how to manage the supply of products with hard-to –predict demand.

Devising the Ideal Supply-Chain Strategy
• According to research by Marshall L.Fisher, before devising a supply chain, consider the nature of the demand for your products. • For example , product life cycle, demand predictability & patterns ,product variety & market standards for lead time & …show more content…

For any company with innovative products, the rewards from investment in improving supply chain responsiveness arc usually much greater than the rewards from investments in improving the chain’s efficiency. Most Important in this environment is to read early sales numbers or other market signals and to react quickly so that the crucial flow of information occurs not only within the chain but also the marketplace to the chain. Example – Compaq – decided to continue producing certain high-variety , short-life-cycle circuits inhouse rather than outsource them to a low –cost Asian country, because local production gave the company increased flexibility and shorter lead times.

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EFFECTIVE SUPPLY CHAINS

Efficient Supply & Responsive Supply
Efficient Supply of Functional Products
• • • Replacement of cost reduction/cutting cost To reach the point of diminishing returns within their organization’s own boundaries. Better coordination across corporate boundaries with suppliers and distributors presents the greatest opportunities. Eg – Campbell – offers some valuable lessons. Soup is a functional product with price sensitive demand, Campbell was correct to pursue physical efficiency & get higher profits.

Responsive Supply of Innovative Products
• • Uncertainty in demand Managers must need to understand each of 4 tools and blend them in a recipe that’s right

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