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'Rhetorical Analysis Of The Company Give An Hour'

Decent Essays

In this fully developed advertisement created by the company Give an Hour, the organization engages the appeal Pathos in an attempt to convince the reader’s that the military should be provided proper medical and PTSD treatment. This particular advertisement is effective because the colors of the ad gives off a sense of sadness and sympathy towards the veteran’s problem, the words catches the attention of the military audience, and it generates awareness of this growing problem involving the military and healthcare. First off, the ad seems to display neutral colors throughout the picture. The neutral colors consist of shades of black, grey and white. Sadly, one of the most controversial topics of our generation is the discussion of allowing …show more content…

The contrast of the white and black immediately catches the reader’s attention, and it causes him to curiously look into detail to what the ad is trying to convey; therefore, the text is highly effective. The words are the right sized font making it even easier to read the advertisement’s message. According to “Give an Hour”, “The wounds of war are not always easy to see” (48). Unfortunately, US military are not provided the proper healthcare and PTSD treatment they rightly deserve. They are often turned away and told to find help elsewhere because certain companies will not allow free service. The military risk their lives daily to secure our freedom in America, and the fact that they simply cannot be given service should stir up a sense of anger amongst the people of this country we call “free”. The company, Give an Hour, plans to put an end to this growing epidemic that continues to increase as the years go on. According to J. Chamberlain, author or the article “Give an Hour founder one of Time Magazine’s most Influential”, “Barbara Van Dehlen, PhD, offers a striking example of the power of one. In seven years, the…psychologist grew her idea to offer pro bono mental health services to U.S. troops into Give an Hour, a national network of 6,100

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