For this essay I chose to investigate rhetorical means of dog food advertisements. During this investigation I will point out what it is exactly that advertisers are using in order to sell their product. I chose a Blue Bufflo ad, a Pedigree ad, a vintage Ken-L-Ration ad, and another shorter Pedigree ad. The first ad by Blue Buffalo shows a dog and a cat as well as a chart and a small paragraph about the product. The color is a calming blue and actually almost gives somewhat of a medical appeal to the ad. This not only looks like a dog food ad but also has similarities to an advertisement promoting a medication. Their heading to the ad is “Love them like family and feed them like family with natural, holistic BLUE.” This ad appeals to ethos, …show more content…
The color gives a fun an youthful appeal. The heading is a supposed quote from the pup stating, “I enjoy licking faces. And toilets’ -Koji.” This ad also has a slightly medical appeal as it has the medical cross right at the top of the advertisement. This ad appeals to logos in the fact that it is promoting a product that boosts the immunity of your pet because “dogs will put their mouths on anything” and “every dog has his can” so this ad is saying that in order to protect your dog, pick this product, and that you can pin point which food to buy based on the buyer’s dog’s specific needs. This ad also appeals to pathos as it mentions that this food is going to not only be tasty for your dog but also have the healthy ingredients needed in order to protect them, letting the buys know they are making the right choice fro their animal by buying this product. The vintage Ken-L-Ration ad is a simple black and white ad with a drawn, what seemed to be, fox terrier in the corner. The headline is “He Loves it!” showing a positive and fun spect to the ad and eating the readers attention. This ad does a very good job appealing to pathos and logos in a short and sweet statement pointing out that your dog will not only enjoy the product, but it will also keep him health and strong, and that it also comes canned making it easy and convenient to serve. This is similar to the Pedigree ad, although much shorter, and slightly less exciting as it lacks
The ad, for "Creatures", shows an image of a moose eating grass. On top of the ad is the text “There’s plenty of room for all God’s creatures. Right next to the mashed potatoes”. On the bottom is the text “Saskatoon: STEAKS – FISH – WILD GAME”. The theme for this advertisement is: The meat is here, eat it. The purpose for this ad is to convince the audience to eat at the Saskatoon restaurant. The intended audience for the advertisement is hunters. The image of the moose eating the grass is something hunters know they want to be eating; they can better relate and analyze the reason for them choosing the image of the moose eating the grass. The image implies that the Saskatoon
First of all, the colors in advertisement evoke emotion and ideation in the customer’s mind. The blue color represents cleanliness. The whole point of paper towel is to clean up messes. Also the color blue has an affect on the mind and body such as it invokes rest and makes people typically feel calm. When a spill happens people tend to get to anger or upset over it, with the blue in the advertisement it shows how the paper towel can reduce spills subconsciously. The green color represents freshness. Once the spill is cleaned people will feel as though their home is fresh and clean. The color green has affects on the body as well it also relaxes the body, calms, and reduces stress. Also
First, the ad itself is black and white but shows some color on one specific part. The ad starts off by attracting the audience’s attention with bright color crayons. The crayons are meant to represent cigarettes. Then, the audience eye is caught a second time by a white colored phrase above. Which is intended to call the attention on parents who are smokers. The ad also shows a hand holding a box of Marlboros,
This advertisement clearly is wanting the focus to be on the text and the character. The background is very distorted consisting of a greyish tone, varying from light to dark, and a splash of blue right through the middle. The character and the text are both in the foreground. The character is full of color he is light-green with light-brown spots around his head, one of the spots resemble a heart shape. He also has light-brown eyes. The coffee cup is in the characters’ right hand and is light-blue with dark-blue diamonds around the center. The text “I Just Saved My Liver by Switching To” is semi-bold and white while “Medical Cannabis” is bold and yellow in color. Here the advertisement is putting the focus on “Medical Cannabis” by having it brighter than the rest of the advertisement. The color of the text makes it jump out and clearly state the focal point to be about “Medical Cannabis.”
Most of the people I asked said that this commercial was their favorite and most of them referred to it as the “Budweiser commercial.” When I asked them why they liked the commercial, they said it was because the puppy was so cute. They did not say anything
César Chávez, an American activist, once stated, “We know we cannot be kind to animals until we stop exploiting them – exploiting animals in the name of science, exploiting animals in the name of sport, exploiting animals in the name of fashion, and yes, exploiting animals in the name of food.” Animal cruelty is a solemn topic that needs to be placed at a higher priority in society in order to ensure a moral treatment of animals in the food or recreational industries. ‘Pets or Food’ is a website about selling all kinds of animals for the purpose of domestication or consumption according to the consumer choice, creating a hoax website that effectively uses images and text to convey their message. Along with the imagery, the layout and purpose
There are a great number of ads geared towards pet owners. Many times, the ads work well in a spread with an animal related story on the other side (see example above).
Positioned to be perceived by buyer as the only dog food that they would want to purchase for a dog that is considered part of the family
It is not your ordinary advertising poster. This specific one catches peoples attention and makes them think about their own dog.
There are different types of ads. Each type of advertisement caters to a different audience. Ads in newspapers typically cater to older folks, whereas TV commercials cater to a younger audience. Time of day is another factor in advertising. Crisp, crunchy, vibrantly colored.
Our ad for Rüff Tracker will appear in various dog magazines, such as Modern Dog and Dogster magazine. Our target audience is dog owners of all ages. Our ad will entice customers because of all the ad techniques we used. By saying “Take care of your dog” we are using do good for someone else, meaning you’re helping your dog by purchasing our collars. Since people want to take care of their dog to the best of their abilities they will be enticed to purchase our product knowing it will keep their dogs healthy and safe. We used do good for someone else again when we mentioned 75% of our profits go to animal shelters. This will make people feel that it is okay to spend their money on something they want for their dog knowing that they are helping
In the background of this ad is a picture of a man lying down on a mountain top with a dog on his stomach. The man is lying in a supine position, with his right leg just slightly bent to his left leg. The man has brunette hair and is wearing a red sweater and blue jeans with blue converse shoes. An army green back pack is under the man’s head, which slightly extends his head forward. The dog is a Jack Russell Terrier that is in a sitting position on the man’s stomach and is facing towards the reader of the ad. The dog is white with brown ears and has a collar around the neck. The mountain top is brown with specks of white and green. The far background is a beautiful blue sky with white clouds touching the tops of distant mountains.
Their brightly colored ad shows the typical living room setting for the 1950s. The scene is two children, possibly siblings, who are playing house. The young girl is wearing her mother’s apron, holding a tray of 7up and delicious-looking sandwiches. The young boy
If you were to watch the Budweiser commercial called, “Puppy Love,” from start to finish you would have no idea that this commercial is to advertise beer. At the end of the commercial the screen does say Budweiser. If it didn’t show that then you would most likely assume the commercial was about adopting a puppy; unless you analyzed further into the commercial.
Conventional marketing has appealed to consumers based on the idea that the pet food is enjoyed by the animal. Our product marketing will instead appeal to the parental instinct in pet owners, emphasizing health characteristics such as omega-3, senior pet health supplements, and calcium enrichment. Our preliminary research leads us to believe that consumers feel lost in determining which foods are safe, and which are potentially dangerous for their pets. Our campaign will attempt to create a memorable campaign to classify the relative health and safety qualities of a particular product in a simple way.