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Rhetorical Of Dog Food

Decent Essays

For this essay I chose to investigate rhetorical means of dog food advertisements. During this investigation I will point out what it is exactly that advertisers are using in order to sell their product. I chose a Blue Bufflo ad, a Pedigree ad, a vintage Ken-L-Ration ad, and another shorter Pedigree ad. The first ad by Blue Buffalo shows a dog and a cat as well as a chart and a small paragraph about the product. The color is a calming blue and actually almost gives somewhat of a medical appeal to the ad. This not only looks like a dog food ad but also has similarities to an advertisement promoting a medication. Their heading to the ad is “Love them like family and feed them like family with natural, holistic BLUE.” This ad appeals to ethos, …show more content…

The color gives a fun an youthful appeal. The heading is a supposed quote from the pup stating, “I enjoy licking faces. And toilets’ -Koji.” This ad also has a slightly medical appeal as it has the medical cross right at the top of the advertisement. This ad appeals to logos in the fact that it is promoting a product that boosts the immunity of your pet because “dogs will put their mouths on anything” and “every dog has his can” so this ad is saying that in order to protect your dog, pick this product, and that you can pin point which food to buy based on the buyer’s dog’s specific needs. This ad also appeals to pathos as it mentions that this food is going to not only be tasty for your dog but also have the healthy ingredients needed in order to protect them, letting the buys know they are making the right choice fro their animal by buying this product. The vintage Ken-L-Ration ad is a simple black and white ad with a drawn, what seemed to be, fox terrier in the corner. The headline is “He Loves it!” showing a positive and fun spect to the ad and eating the readers attention. This ad does a very good job appealing to pathos and logos in a short and sweet statement pointing out that your dog will not only enjoy the product, but it will also keep him health and strong, and that it also comes canned making it easy and convenient to serve. This is similar to the Pedigree ad, although much shorter, and slightly less exciting as it lacks

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