Social Observation Paper

As stated in the textbook, gender socialization is the outcome of countless interactions, starting with those between parents and children. At the youngest ages, of course, parents have the dominant influence over this process. But as children age, their socialization continues under a variety of influences, including their own personalities and their interactions with siblings, peers, schools, and the wider culture. In adult life, socialization more often occurs in the other institutional arenas (page 167-168).

I decided for my social observation the mall would be a good place to start. I came there on a Friday evening when there should be plenty of people to watch. I also sat in the Barnes and Noble café after that to observe. I expected to see a lot of people shopping and conversing. A few things did stand out to me within the few hours I was there. Some things I didn’t expect to see. We are expected to behave a certain way in public determined by our culture as to what is acceptable. Some people stay well within the lines while some might stray outside the norms but never too far typically. Usually the ones to travel to the extremes are adolescents and teenagers. This is what I observed.

Envision yourself entering a toy department and noticing numerous diverse aisles. In one aisle, you encounter toys packaged in complementary and color triads colors that include building sets (such as “LEGO”, “LEGO Super Heroes”, and “Angry Birds”) and a wide selection of action figures—Spider Man, Transformers, The Dark Knight, Power Rangers, etc. In the next aisle, adjacent to the aisle with complementary and color triads colors, you find toys packaged in shades of pink and purple. These toys range from “Hello Kitty” dolls to “Barbie Dream” house play sets. Inside a toy department, such as Toys R Us, it is extremely difficult to retrieve a toy that is not marketed explicitly or subtly by gender. If toys were marketed only according to

Sociologist Dalton Conley wrote his book, You May Ask Yourself, addressing how “gender is a social construction” that is so normal for society to think how a man or woman should act towards the public. Society often categorizes roles that females and males are suppose to play in, but not only are they categorized they are also being taught what their gender role is suppose to do. The beginning of gender socialization can start with a child who is not born yet by simply having the parents purchase items that are all pink if its expected to be a girl, but if its expected to be a boy then everything they purchase will be blue. Conley states that gender roles are “sets of behavioral norms assumed to accompany ones’ status as male or female” (Conley [2008] 2013:134). So even when a child is growing into their infant years, toys are made specifically for their gender. By examining how social construction places gender in categories it becomes apparent that males and females get differentiated a lot which emphasizes inequality between them.

Toys play an important role in childhood development as children learn roles and skills from playing. As a result, the toys children are subjected to have an affect on which roles, interests, and skills are learned and practiced. Through Lego’s product Duplo, I will demonstrate the influence particular gendered toys have on children and their performance of traditional gender roles. Gender, which is a learned performance, is something society has been taught from a very early age and toy advertising has played a significant role in reinforcing the performance. One tradition that is reinforced and naturalized by society is the ideology of a male dominated society, representing strong characteristics of heterosexuality and masculinity; also known as hegemonic masculinity. Therefore, using Ideological Criticism, I will analyze how through the branding and design of Lego’s Duplo toys, children have been constructed to do gender differently, ultimately perpetuating and reinforcing hegemonic masculinity.

In the past few decades, Lego has grown into one of the most prominent brands of children toys worldwide. Unfortunately, the success Lego continues to endure is accompanied by disapproval and accusations. The new Friends line of Lego has attracted criticism as some find it to be too gender specific and sexist. Despite the popularity of the Lego Friends sets, individuals found the sets to be offensive and discriminating towards females. The pink and purple colours with the fairy, princess or family figurines were said to be supposedly stereotyping girls. When compared to the boys Lego sets which incorporate themes such as super heroes, doctors and firefighters, the Friends line appears inferior.

Once a child is born, he or she learns to view the world based on the behaviors of others. The child’s primary caregivers, usually the parents, and others present in the child’s environment, such as siblings, peers, teachers, and even the media, contribute to the development of the child’s perception of himself, those around him, and society overall. This concept is called socialization. “The way we are, behave and think is the final product of socialization” and it is through socialization that we “learn what is appropriate and improper for both genders” (Crespi, 2004). This concept of gender socialization leads to the inescapable

"Gender Socialization is the process through which children learn about the social expectations, attitudes and behaviors typically associated with boys and girls (Hanish & Fabes, 2014)". Children learn from their parents about how the world works. Children first teacher are there mother and father. If they had learned children who play with the opposite sex toy grow up into a gay man or a lesbian female, then they would believe the same acts could happen to them if they were to play with the opposite sex toy. Children not only learn about gender roles from their parents but they also learn from their peer groups. According to Doctor Laura and Richard also stated: In regard to gender development children’s gendered behavior becomes more similar to those they spend time with (Hanish & Fabes, 2014). Children learn either bad habits or good habits from their peer circle, they would change their self’s in order to be well liked by the others in their groups. Our society should not care about socialization and what's an appropriate toy for children to play

The way society is taught to be socialized is salient and goes unnoticed, therefore it is valid to claim that gender is socially constructed through our everyday practices, whether we are aware of the construction or not. With socialization beginning the instant a child is born, the process is continuous through out adolescence and varies dramatically across the two genders. With guidance from institutions and arenas such as education, sports, music and the mass media gender seems to be coerced, as it comes with a scripted set of behaviors and attitudes. This essay argues that gender is socially constructed on an everyday basis. To further explain this thesis the essay will draw on early childhood socialization of masculinity and femininity,

In our society, there are norms of what is considered to be feminine and what is to be considered masculine, but how are these norms constructed? Through the use of toys, books, and clothing, children are socialized into their “appropriate” gender. These objects provide influence over behavior and appearance, showing boys and girls what is appropriate for each gender. After some investigation it was found that the toys, books, and clothing that children use not only foster the norms of gender behavior and appearance, but also construct gender roles in their young minds.

Throughout the history of society, women and men both have faced the constricting roles forced upon them, from a young age; each gender is given specific social and cultural roles to play out throughout their lives. Little girls are given dolls and kitchen toys, little boys are given dinosaurs and power tool toys, if one was to step out of this specified role, social conflict would ensue. Contrast to popular belief, sex is a biological construct, and gender is a social construct specifying the roles men and women are to follow to be accepted into society as “normal”. The effects of gender roles have had on women have proved harmful over the decades. Although the woman’s involvement in society has improved throughout the decades,

In the article, “Becoming Members of Society: Learning the Social Meaning of Gender,” the author, Aaron Devor, is trying to convince his audience that gender shapes how we behave and relate to one another. He does this by using an educational approach, describing gender stereotypes, and making cultural references. These rhetorical devices serve his larger goal of getting readers to reflect on how their childhoods formed their genders. “Maleness and femaleness seem “natural,” not the product of socialization.” (Devor 527) Throughout his article, he makes us wonder whether or not gender is recognized through socializing.

The social observation setting that I chose was a play area in the indoor shopping mall in the city were I reside. There were approximately 15 children (divided equally among genders) of various ages, accompanied by several adults’ most likely parents or family members. Although many families and children are not originally together, when facilitated in a common play area, social interaction develops. The children seem to group within similar ages, which developed into three noticeable groups. Some of the children were brothers and sisters, however as stated before many of the children had never interacted before. Although my wife granddaughter (who has Asperger’s syndrome) was in a different area of the shopping mall, I observed the groups

Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender “appropriate” colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options.

Children learn as early as age two what it means to be a “boy” or a “girl” (Aina & Cameron). This is described as gender identity, a person’s sense of self as male or female. Gender stereotyping emerges hand in hand with the development of gender identity in Early Childhood (Halim). Gender roles are society’s expectations of the proper behavior, attitudes and activities of males and females. When babies are born they are either put in pink or blue, as they grow up they still maintain the same “gender” colors. As young children start to socialize, they are playing with either “girl” toys or “boy” toys. When they get older they