Rubber Company

1252 WordsMar 23, 20136 Pages
Atlas Tire and Rubber Company 1) What were Atlas’ major challenges prior to the promotion of Walter Harrison as CEO? The main challenges faced by Atlas’ were competitive and financial challenges. As for the first time from 1905 the company was facing losses for consecutive 2 years in row as the company was facing a severe downturn. This was all because of the new challenges, which the company was facing due to their growth and expansion policies The company was also facing the competitive challenges from the low prices import products which were affecting their price strategy resulting in low profits, heavy slump in the automotive market in America also pulled back Atlas to regain its flagship. Due to all these the stock prices…show more content…
Moreover with five different 3PL (third party logistics) the focus was emphasized in managing the suppliers rather than the operations. After a thorough evaluation USTSC concluded that SCM (Supply Chain Management) was never a core competency of Atlas. In order to bridge the gap USTSC obtained assistance from organization that had expertise in planning and managing the complex supply chains. The synergy of these organizations was mutually beneficial to all the parties. Collaboration in supply chain planning, process development and service execution fetched superior results. Due to this synergy Atlas was able to leverage the expertise of Global’s supply chain & Global was in a position to gain a broader insight of Atlas’s requirements and supply chain capabilities. USTSC experienced a synergistic effect because of the Atlas-Global team and experienced more effective customer-supplier 3PL working model. Thus the talent gap was bridged by USTSC 5. Comment on the effectiveness of Atlas’ efforts to improve team-based strategic collaboration ? With the synergy of Global and Atlas, Atlas was in a position to leverage the expertise of Global’s supply chain & Global was able to derive a broader insight of Atlas’s requirements and supply chain capabilities. Alas-Global USTSC was able to develop team-focused, strategy-driven relationships that were unique in the 3PL industry. The organizations consistently maintained an active & effective coordinated
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