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Running head: SWOT ANALYSIS ON THE XBOX SWOT Analysis on the XBOX Grand Canyon University AMP 340 22 Nov 2009 SWOT Analysis on the XBOX A SWOT analysis is an examination of an organization’s Strengths and Weaknesses, as well as what are the Opportunities and Threats (Schermerhorn, 2010, p.212). To best do a SWOT, it is important to look at the history of the XBOX. When Bill Gates reveled plans for the Xbox at the Game developer’s conference in San Jose, Ca. in March of 2000 no one knew exactly what to make of it. Was he mad, brave or just plain deluded? With Sony bashing Nintendo into a distant second place and Sega struggling to stay in the console arms race, his plans seemed a little crazy. But…show more content…
Strengths; Superior marketing from two years out building up to the consol release in Times Square, Public recruiting of top game developers, XBOX and XBOX 360 both released over a month prior to Christmas making for outstanding holiday sales, XBOX was designed and manufactured by a leader in technology Microsoft giving it an instant reputation, XBOX live functionality lets you play your game on online against other players from around the world, built in hard drive to down load games and as memory storage, aggressive price cutting, and a broad range of quality titles (PS3power, 2008). Weaknesses; Not as many game developers producing game titles for the XBOX, many of the game titles you can get for your PC which would operate better than a game console, and It’s hard to break brand fans like in Japan who stand by Sony (PS3power, 2008) Opportunities; continually expanding in all countries, the technology is expanding in such a way as to be able to use twitter and down load net flix, Strong online services that make it easier for players to connect, interact and do more online. Threats; Life of the consol is approximately 5 years due to constant playability, As soon as any technology is released designers are already thinking and developing the next big thing in the gaming industry, competitors taking a different route as in the Nintendo wii doesn’t support the graphics the XBOX does but it gets gamers off the
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