SWOT ANALYSIS SNAPCHAT

The first reason is I can saving memories. Snapchat is a personal album. I can save photos to my story. My story is just a picture slideshow but I can where I can add memories and just funny pictures to it. Snapchat also has a photo album just like on my camera roll. On this album you can save an picture you want to. I know what you might be think in your head right now. You are probably liking can't you just take pictures on your

First it was just photos, then screenshots, then face recognition came, and now most recently something called “snapchat maps. The amount of content and personal details Snapchat has collected of our lives is astounding; however, everyone looks past it. Snapchatting is a different a fun way to communicate, which is why it is so popular and what encourages people to look past all that we give them. Snapchat currently has 173 million users, which just shows how much access to people everywhere around the world. It knows our name, location, birthday, email, phone number, and even more than we can imagine. Until doing this project I was one of these people, blinded by how much I was truly giving away about myself, but now after looking through their Terms of Service and Privacy Policy, I truly have learnt a great deal.

Brands and companies that use Snapchat have really helped the public relations objective and allowed them to become more interactive with their customers and followers. Having a Snapchat is relatively inexpensive

Snapfish is one of the key online photo service providers in Canada with over 100 million members and one billion exclusive photos stored online. It allows its customers to share, print and store their most essential photo memories at the most reasonable price available online or off. At Snapfish you can get professionally-developed digital camera prints, free online photo sharing, limitless online photo storage, and an array of personalized photo products, varying from calendars, mugs and mousepads, to puzzles, books and teddy bears.

In 2011, Three Stanford undergraduates started developing an online application which, in a chat setting, allows one computer user to send visual media like pictures to other computer users. After a short period of time the pictures become unavailable. Reggie Brown was basically the catalyst and the idea 's originator, Robert Murphy handled the technical programming aspect, and Evan Spiegel pushed the project forward. It doesn 't sound like much but today the value of this company is in the tens of billions of dollars.

At the same time, we can find Snapchat, a social network created in July 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. With this new app users can take photos, record videos and share to their friends that also have Snapchat. This platform is supported by the Apple App Store and Android making possible to the Apple devices and android to use this app.

Social media has become an outlet for teenagers to communicate constantly, monitor each other’s lives, and control what they want others to see. As social media is becoming more and more popular, more teenage moral panics are occurring. A moral panic is defined as the “fear of a new technology’s or cultural form’s negative impact outside of parental control.” (Jackson) Throughout these past few years, there have been an endless amount of teenage moral panics. Snapchat is an application that has caused a great amount of controversy. With the Snapchat application, you get to control how long the person you send a photo to can view that photo before it disappears. The problem with this is that you can take a snapshot of the photo before it disappears. Snapchat has become to be a teenage moral panic; more specifically Snapchat “sexting”, which is “the act of sending sexual messages and pictures to another person through phones or the internet.”(Klower) On Snapchat parents cannot control what their teenagers are sending and to who their teenagers are sending pictures and videos to. Therefore, teenagers feel a sense of privacy, and use the application to sext, which can lead to various negative behaviors.

Peroratio (Ennumeratio): To summarize, firstly, Snapchat’s ephemeral nature allows for inappropriate photos to be taken, but they can be recorded and reposted; secondly, Snapchat forces users to respond immediately after viewing, trapping them in the app for hours; and thirdly, Snapchat creates mental health problems through ostracizing users from social circles.

The vast majority of millennial are well aware of a social media output called "Snapchat". Turn your selfies into a dog or cat or add some art to make it look spiffy. Give yourself cartoon eyes or make it seem as if your tongue is made of rainbows. Facebook profile pics are splashed with Snapchat filters that make the average selfie look ethereal with a wreath of flowers and a halo of light placed just so. From fancy to goofy, Snapchat seems to have just about every kind of filter out there to make your selfies fun.

Snapchat created a spectacle, it’s a sunglasses that can record videos 10 seconds at a time and can connect automatically through your phone, which makes it a lot easier to connect with your family and friends. Having the customer's attention is vital for any company and snapchat thought of a way to introduce the spectacle in such an amazing way by selling the spectacle in a “snapbot” vending machine and intriguing the customers of the secrecy of the location of it. The secrecy around the next destination of the machine is something that the customers find interesting. Finding about the machine coming to your city next at least compels you to consider giving the little vending machine a visit. The most common marketing gimmick employed goes

One last way users form their digital identity through Snapchat is with the visual component of the app. The visual aspect of Snapchat is arguably the most prominent aspect of the app. The way that users decide to represent themselves is one of the biggest components of their digital identity. Snapchat is all about visuals- whether it is pictures or videos; users are constantly showing others bits of their life. A thought-provoking idea is that users are so willing to share intimate moments of their lives through technological forms, but may not be willing to share those same intimate moments outside of the virtual community. A trend that Snapchat has popularized is the selfie. Back in the days of MySpace, selfies were used, but they were not

Snapchat is mostly a hit among teenagers and people who are chasing fashion and new things. As Secret Soirée is a niche events company that hosts secret cocktail parties in private venues, Snapchat is the most appropriate and attractive app for advertising & information delivery between the company and customers. Taking a Snapchat (of an image or a video of the venue location and/or time information) and then send it to the selected customers. Alternatively, we can add snaps to "my story", a 24-hour collection of photos and videos, which we broadcast to the world or just Secret Soirée

Snapchat is owned by Snap Inc., and their headquarters is located in Venice. Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings (Snap Inc.). Snapchat was founded back in 2011 by guys named Evan, Bobby, and Reggie and was first launched in September in the Appstore. The company is not able to see any of the Snaps sent through their service, they use tweets, emails and Snapchat-tagged photos on Instagram to keep them tuned in to what their creative users are doing (Evan 2). In October Snapchat started working with companies to create sponsored Lens filters. The stakeholders in this company are the millennials who use Snapchat the most. “From its earliest days, Snapchat 's main demographic has consisted of millennials” (Snap Inc.). The campaign does talk about how the Snapchat producers work hand in hand with Treyarch to launch this campaign.

Customer features are very appealing. These include instant chat, video conferencing, free communications and applications, customized personal pages, games, and advertising for events or small businesses as well as major corporations. It is a platform for different people around the world where they can share their ideas and reconnect. It has a solid reputation.

Snappa is a great media tool that helps you create beautiful and powerful graphics to use on social media, ads and blogs. It’s a solid alternative for Photoshop – much easier to use and plenty of beautiful templates you can use and tweak. You can also upload your own messages. One of the best uses for Snappa is the ability to make infographics. You can trial the tool before committing to the monthly subscription.