SWOT ANALYSIS SNAPCHAT

796 Words3 Pages
Snap chat Brief introduction Snapchat is a mobile app that permits users to send and receive "self-destructing" photos and videos. Photos and videos taken with the app are called Snaps. Snapchat uses the device 's camera to capture Snaps and Wi-Fi or internet technology to send them. The app allows the sender to draw or insert text on the Snap and determine that for how many seconds (1-10) the recipient can view the snap before the file disappears from the recipient 's device. Messages can only be viewed once and during the viewing period, the recipient must maintain contact with the device 's touchscreen or else the Snap disappears. The Snapchat application, which was developed by Brown and Spiegel as a project of Stanford University…show more content…
Companies like this are using snap chat to market their new products or services or recent news to the users, it is also trying to attract more and more number of customers by displaying the snap for their new or discounted products or services introduced and also by sharing experiences of current product or service users through videos which helps them to gain more market share. Recently Alibaba is investing $200

More about SWOT ANALYSIS SNAPCHAT

Get Access