Sales Objectives
In world of 3D television sales, the percentage of the rankings in 2012 were: (1)
1. Samsung, 26% of market (1)
2. LG, 14.6% of market (1)
3. Sony, 9.4% of market (1)
4. Sharp, 6.5% of market (1)
5. Panasonic, 5.3% of market (1)
6. Other, 38.3% of market (1) (1)
In 2010 a unique plan was developed to a full 3D TV market to give more information or facts to people about the 3D image. The advertises of 3D TVs around the world were very weak ,As a result, sales of 3D TV were not as great as expected, due to the fact that most people who are thinking of buying 3D TVs did not witness how different and wonderful 3D TV is (1).
(1)https://www.academia.edu/8856469/Marketing_Plan_-Samsung_3D_Television
Samsung has tremendous
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The sales networks at the moment, Samsung developed fully in 61 countries and is expanding. (1)
(1)https://www.academia.edu/8856469/Marketing_Plan_-Samsung_3D_Television Customer families in North America alone buy a new TV every 7 years, and the average household has 2.8 televisions. 3D ready TV penetration increased expectations from 10% to more than 50% by 2019 for the company worldwide. (1)
Product launch of the new 3D TV is just an addition to the existing distribution system. Samsung has global operations, and maintains a well-established distribution channels using a lot of sales partners. These will be used existing distribution systems require any supply or delivery of major developments. (1)
Because of these essential strengths, Samsung Company has more control to the cost of the product, and can control sales price when it need, much easier than its competitors. Samsung is one of the leading chip design and production, as well as, many other parts used in the development and production of 3D television companies.(1)
A strong brand name is one of the bases for competitive advantage in the marketing of Samsung 3D TV. Samsung brand name is undoubtedly one of the most recognized in the 61 countries where the brands are marketing their products. Samsung is one of the largest manufacturers, distributors and marketers of 3-D TVs in the world. (1) and that it provides them with outstanding brand awareness in the global market for commercial marketing
When one sees the large Dinosaur in the living room, they will be curious enough to want to buy the Panasonic 3D television so as to bring the live experience to their living room. The earliest item that the readers will notice in the print advertisement is the Dinosaur. This creature is extinct and believed to have existed millions of years ago. Therefore, knowing that one can bring the dinosaur into the living room just by purchasing the Panasonic 3D television is enough reason to make the buyer purchase this product very
Sarah Moran continues to state in her article about how much easier it is to rent or own movie and watching it at home where most televisions are flat and widescreen. The TV’s we have now
With the advancements in home entertainment systems, consumers are investing thousands of dollars into their own home viewing systems. They have several options to stream video content into the comfort of their own homes. Home entertainment systems have also made a large impact on the theater industry. In 2005, this technological advancement was the most sought after electronic system for new homes. It seems that consumers have finally said no to the rising price of movie tickets and concession stand snacks and beverages.
Without a grain of doubt, the birth of 3D technology is an important landmark in this journey of technological improvement. Right from advertisements to cinemas, 3D technology is highly popular for offering a better experience to viewers as well as design illustrators. Besides the media sector, this technology is extremely helpful for the marketing, architecture and medical industry.
Consumers are also investing in home theaters. TV’s are bigger than ever and have digital and 3D capability. As the costs of all the components go down consumers are
3D has been around for a long time, the earliest confirmed 3D film called The Power of Love (Directed by Nat G. Deverich, Harry K. Fairall) , which was displayed at an out house called Ambassador Hotel Theatre in Los Angeles on the 27th of September 1922. Since then 3D films hasn’t exactly been the best film experience for everyone to watch, I'm sure Deverich and Fairall wasn’t expecting this out come. The truth is, the majority of cinema released films these days are 3D to make extra money rather than films specifically made to be in 3D. A good example is Avengers: Age of Ultron. This film may of been filmed in 3D but it still doesn't give you the feel you expect, fair enough the characters pop out a little or focused objects pop out more than the foreground, but this isn't really pushing 3D to its limits.
It concludes that Vizio is able to achieve cost-saving throughout the LCD TV value chain and hence captures a
III. Currently, when any person hears the term 3D, they do not vision the stereoscope or view masters, and instead they picture plastic glasses with red and blue lenses.
In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.
Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.
By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .
The plan is to market these 3D releases by debuting in the consumer home with select Sony 3D products. This launching would be during the high-traffic holiday retail season which will be featured nationwide in the United States.
Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.
Samsung Electronics Corp. is one of the world’s major semiconductor manufacturers and is the largest information technology company in the world. SEC manufactures almost all kinds of consumer devices, which include mobile phones, tablets, DVD players, digital TVs, digital still cameras; computers. It also manufactures color monitors, LCD panels, printers; semiconductors such as DRAMs, static RAMs and flash memories. The company, which is the flagship of Samsung Group is also into making display drivers & communication devices ranging from wireless handsets and Smart-phones to networking gear.
From the three main activities, Samsung Electronics is the one that can compete with other leading brands. Initially that making Samsung’s products are on the rise is the development of 256K dynamic random access memory (DRAM) computer chip and a VLSI (very large scale integration) version of the 64K DRAM chip. By the turn of the millennium, the company’s successful introduction of leading-edge products such as mobile phones, MP3 players, digital televisions and personal digital assistants (PDAs).