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Sample External Analysis

Decent Essays

There are many factors that can affect a company's overall profit and performance, some of which are beyond the control of the company. In the case of Fossil Corp., we will be focusing on the major external factors that may have caused the company's actual revenue and growth to differ materially from the expected future figures. Economic Conditions Economic Cycles: The retail market is a highly elastic sector and as such is affected by current economic conditions. Since Fossil Corp. is in the retail market, they will find that differing fluctuation in their gross profits are directly dependant on the current economic cycle. If the economy is weak, demand for their product will decrease and purchases of their products will decline as the …show more content…

If any of these external factors become a significant problem Fossil. Corp. will not be able to meet with the demand of their product. A good example of this is the winter storm that currently engulfed China, costing the country billions of dollars in losses and creating extensive physical damage. This storm most likely had a direct effect on Fossil Corp. supply chain and thousands of other companies who also manufacture from China. **********straight from the pdf******* We extend unsecured credit to our customers and are therefore vulnerable to any financial difficulties they may face. We sell our merchandise primarily to department stores and specialty retail stores in over 90 countries worldwide. We extend credit based on an evaluation of each customer's financial condition, usually without requiring collateral. Should any of our larger customers experience financial difficulties, we could curtail business with such customers or assume more credit risk relating to such customers' receivables. Our inability to collect on our trade accounts receivable relating to such customers could have a material adverse effect on the amount of revenues that we receive and our results of operations. We do not maintain long-term contracts with our customers and are unable to control their purchasing decisions. We do not maintain long-term purchasing contracts with our customers and therefore have no contractual leverage

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