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Sam's Club Coupos Case Study

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The two sites I chose to compare are BJ’s and Sam’s Club. I chose the two of them because they do carry some of the same products but yet a lot of different products.
When managers are setting up end caps of featured items they are target specific guests who shop in their stores. These are also the same items that are featured on their websites. If both stores offer the same product they need to be competitive on the pricing. Some customers who use coupons will shop around to see where they can get the better deal. BJ’s accepts coupons so if they are to purchase the product at a discount price with the coupon they will most likely go there to save money.
Recently between both of the wholesale clubs they were advertising the Shark floor cleaner.

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