Essay on Santa Cruz Case

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Santa Cruz Case


Santa Cruz Guitar Company is a small-scale musical instrument company that produces custom high quality guitars. Although Santa Cruz Guitar Company manufactures few guitars a year, compared to competitors, and lack an actual quality department, Santa Cruz Guitar Company is known for high quality instruments.

Dr. Robert W. Edwards Deming was a statistician that had a large impact on quality, as we know it today. Deming realized how management processes could be viewed in a statistical matter. Deming also realized that overall quality could be improved by strong relationships between management, customers and suppliers.

Deming established how overall quality could be improved by fourteen key …show more content…

* They also are able to make their own guitars which helps luthier’s to become more creative, and explore new options for the manufacturing of guitars.

Point 6: Institute Training * A lead luthier is placed on each station. This individual can help each skilled laborer increase their skills, and ensure that they understand the mission and objectives for Santa Cruz Guitar has.

Point 7: Institute Leadership * The lead luthier is able to mentor and closely supervise the workers to ensure that they are meeting the quality standards imposed by their demanding customer. A lead luthier also performs manufacturing processes, which enables them to lead by example.

Point 8: Drive out fear * Santa Cruz Guitar Company enables and promotes their employees to have creativity and to have a strong entrepreneurial spirit, and to make their own quality control decisions.

Point 9: Optimize the Efforts of Teams * Each station of the guitar making process is a vital part in the creation of the finished good because the guitar cannot move on to

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