Sas Institute Term Paper

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Executive Summary: SAS is a recognized company that creates business analyst software for all types of businesses. The acronym SAS stands for “statistical analysis system.” It was created at North Carolina State University as a project to analyze agricultural research. SAS’s founder decided to transform this research project into a viable company of its own, where he could provide business consulting services to large and small businesses alike. Shortly after becoming a company they were able to run software applications across all platforms of the business by using multivendor architecture for which it is known today for. SAS’s internal culture has remained the same since it first started, which has made them successful enough to spread …show more content…

Furthermore, SAS has a specialized team of consultants that their customers use to enable them to be fully trained on the use of their products. SAS concentrates on a focus differentiation business level strategy. The company concentrates its efforts on creating value for other firms by improving the profitability of their customers. At the same time, SAS receives a premium for their products and services because of the huge economic added value that it provides to its customers. This allows SAS to succeed using a differentiation strategy. We will focus on this business level strategy later on. Porter’s 5 Forces At its core, Porter’s 5 forces describes a firms overall ability to compete in a market. We discuss our analysis of the 5 forces and how they affect SAS Corporation and its stakeholders. Please examine Figure 1.1 to view a diagram that depicts the 5 forces. The model is based on the research findings of Michael E. Porter, a Harvard Business School Professor. The model was recently updated in the late 1990’s and early 2000’s to depict what it is today. As you can see from the diagram, the dominating factor that the forces are based upon is the rivalry faced again existing competitors. When competition is high amongst competitors, the forces that revolve around the competition tend to intensify. Porter’s 5

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