Schick Razors Advertisement Analysis Essay

Suddenly at random though not at random, because we all know ads target certain demographics at key times and in key places across multiple platforms, there it is, the most hilarious, most irreverently shocking ad for a mens razors you’ve ever seen. Try as may, you just can’t bring yourself to skip it. That’s Dollar Shave Club for you. The next thing you know you’re in the office and you must tell someone about what you’ve just seen. I think on a personal level this is indeed the most groundbreaking ad campaign I’ve ever come across. I have never experienced an advertisement with this kind of influence, apart from Apple’s iPhone 7 dual camera ads that had the power to incite so much word of mouth communication about the

What seems to be the most attentive layout of the ad is the rock star side of the man in the image. The rock star has long black hair, black makeup around his eyes, no shirt, lipstick kiss prints all over his body, stud necklace and bracelets, as well as a huge fictional guitar with three necks on it. One of the necks is a normal six string guitar, the second is a twelve string guitar, and the most unbelievable of the three is a saxophone. Hanging on one of the necks of the guitar is a girl’s bra. This part of the advertisement is the most important to the value and attraction of the ad. Since the ad is in a pop/rock culture magazine, this would be an obvious attention getter that would stop many of the readers of this magazine.

* Customers: Male consumer products have been trending upward in the last decade. The customer segments are broken up into three areas; social/emotional, involved razor users, and uninvolved or maintenance users. Social/emotional are responsible for 39% of Nondisposable razors, Involved is for 28%, and maintenance users account for 33%. In 2009 consumers razors and replacement cartridges at a higher rate than ever before.

* Advertising expenditures increased significantly for newer and smaller players to grab the market share whereas established players did not increase it significantly.

As for myself, I had to weigh the concept of media influence effecting my purchasing habits, as I spend the majority of my free time outdoors or engaged with a book. What I concluded, was repetitively humorous ads such as “Old Spice”, “Irish Spring” and “Dollar Shave Club” commercials, not only share unique similarities in content, they also primarily address the market for low cost, daily use items. Considering these realities and my own recollection of advertisements which motivated me to purchase a product, I would have to postulate the Dollar Shave Club commercials won the contest hands down. In fact, I have never procured any Old Spice or Irish Spring product or felt any desire too, I simply enjoyed the satire imbedded in the advertising, however, when it came to the Dollar Shave Club, I have been a member for the past 3

In different commercial targeted to women created by Schick, all the women were shown to be doing different tasks. The first commercial picture a pink razor robot battling a jungle to refuel its hydrating gel pockets, and shortly after transforms back to a razor ready to serve its owner by shaving her leg on the side of a bathtub. This commercial entertaining, but was also based on the theory that all women should be viewed as independent, yet girly at the same. The second commercial showed very thin women standing in front of small bushes that were supposed to represent their own pubic hair. Two women were given rusty scissors, and one was given a special Schick trimmer. After completing their task, the Schick bush ended in the shape of a heart, and the remaining women glared enviously at the clean-cut bush. Again, this is based in the fact that women must be clean-shaven no matter where the area is. Finally, in commercial three, a girlfriend is pictured rushing around her apartment while trying to clean and shave at the same time to prepare for the introduction of her boyfriend’s mother. Once more, the razor company shows how women are expected to be fully shaved for important events. Of the tree, all the commercials were pictured in bright colors with girls conforming to the expectation that all their natural body hair must be kept under-wraps, if no completely removed.

A group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives believed Clean Edge should be launched as a mainstream entry

Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a

This advertisement was a material misrepresentation. The announcer informs shaving cream applied in the sandpaper and razor shaves the substance clean. Actually, that was Plexiglas to which sand had been glued. The is unethical and this advertisement is violating the section 5 of the Federal Trade and Commission Act.

up about two thirds of the A4 sized advert. The picture is of a woman

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

Another target audience that this advertisement attract are hairstylists. Hairstylists are always on the move to find new products to try out on their clients. They often go through different products to find the one that would keep their client’s hair shiny and healthy. Due to their on the go jobs, they can often find hair advertisements in the hair magazines they carry. Hairstylists often have an impact on shampoo lines because they can recommend a certain brand to their

     This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange

At the end of the text is an ellipsis. This adds to the beckoning feel

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.