Comparing Two Advertisements

The ad titled “Travelers Insurance - Growing Up” shows a father and daughter growing up together in a span of multiple scenes; each scene being a few years apart from the last one. The first scene shows the dad carrying his newborn daughter into their empty house and cooing her with soft words as she cries. In one of the next few scenes, the father is shown planting a tree in the front yard next to the house. The last scene is at her wedding during their father/daughter dance. The main similarity in these scenes is the house being in the background. The house looks exactly the same in all the scenes it’s showed in

     This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange

Throughout everyone’s lives either children and adults, brushing teeth is nessecary to maintain fine-white looking teeth. Yet many people who constantly brush when needed still fall short in achieving white, shiny, teeth even though they brush after every meal. This is due to stains from wines, acidic foods, or the coming of old age. Either one of these reasons could be responsible for why your white-shinny teeth become yellow. Imagine having a fine dinner with your special someone, only to smile and have them see your ugly, disgusting, yellow colored teeth. With 3D White Strips made by Crest, say goodbye to those ugly teeth and say hello to shiny, sparkly, white teeth. When people ask other people “How did you get your teeth so white?” Most

The commercial also tries to appeal to middle-class people as the spray is inexpensive and smells good. While, relating to the middle- class individuals it also seems to portray of regular-looking people. This therefore, makes the commercial look natural and realistic to the viewer, while attracting their attention. The framing of the image directs your attention to “Susan Glenn”, as if she was the only character in the commercial. The lighting around it predict her as if she was an angel, and no one was better than her. For example, in the ad she is seen floating across the street with firework sparks around her, like a light to a shadow. You can tell the love that he had for her, especially when he says, “not a girl, but the girl”. The bathroom scene at the end with the narrator, displays a feeling of sadness around it, as well him also being alone.

that the car is a family car and is aimed at married women mainly but

The setting of the advertisement is the typical Australian outback. An old, broken down shack in the distance enhances the rustic, broken down feel that is engrained in the Australian landscape. The red dirt and rolling hills

They are both broadcast media that are used in advertisement. They are similar because they share that they have to get a message across and also it provide auditory simulation. Another similarities is that they both have different channel that our aimed at a certain audience. Television bring in a more wide range of audience then radio does because of it accessibility. There are many difference between the two media source, the first one is visual impact which mean that TV has the advantage because it something that we can watch and hear. Costs are different because TV seems to be a little more expensive to advertise on due to the fact that there actual be visual and you have work more on the production of the advertisement. Also television is much faster when comes to getting news out rather than radio.

The following advertisement depicts a man sitting on artificial grass in a makeshift campsite in what appears to be a living room. The man has his hands folded and is looking upward with a wishful expression on his face. To his left there is a pitched tent, and in front, a pile of sticks ready for a fire with a kettle off to the side. Behind the man we see a couch and a lit lamp, and in the background there is a dark room with a potted plant and a painting of a landscape hanging on the wall. Above the painting, in white letters the ad says, “Some Moments Belong Outdoors.” On the bottom of the ad the words, “See What You’ve Been Missing,” direct the audience to the Benedryl website, and in the corner a Benedryl logo is printed (People).

In the two advertisements they are talking about earning a degree, from Niemeyer University. The first one is showing a future of what seems to be architecture and the second flyer is about earning a degree in business. In both advertisements there are similarities and differences.

It is bold and captures the readers attention. The white font on the blue background causes it to pop off the page. Reading the phrase in the middle of the ad Secret wants the reader to know that women work harder then men and that they are under a lot of stress which is why they need a deodorant that will last for a long time. They use a young woman because that is who they are trying too attract to buy there product. The woman has a young, fun and hip style compared to the men who have a bland style. It is almost as if the men need her to change things up and add color to there group. The Secret deodorants blending into the sky represents a sense freedom and freshness. The woman pushing on the cement slab to the top represents how expectations are high for women, and things are made harder and impossible for women. They have to go above and beyond than men have to. The ad shows how things do not come easy for

The ad utilizes simple images and phrases in fast clips to imprint the product facts and message into the audience’s minds in attempt to conjure up the need to see more of the brand. Following the words “Tidy up” on a white background, three different pictures of furniture pop up, including a dresser, nightstand, and drawers. The types of furniture shown in the clips are all types of furniture that keeps things organized and kept away from the visible eye. IKEA is insinuating that by the viewer purchasing their furniture that things such as vibrators will not be seen by their children or others, and it will have its proper place. In the concession of action and humour the ad must produce what the product can do for its audience and why they should buy the product.

Their are some simply artistic concepts used in this ad. The choice of color is huge. They minimized the color to just black, white, and green. This creates a serious mood by using very few colors that aren't crazy color.

up about two thirds of the A4 sized advert. The picture is of a woman

The setting of this ad is fairly "homely" as it seems to be taking place in the backyard of a house, with plants and trees in the background.

The ad uses the appeal to physical affection by showing two young adults passionately hugging each other. In the ad, the woman’s face shows a genuine sense of happiness