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Second Cup Case Study

Satisfactory Essays

The Figure 9 shows the blueprint for the Second Cup service process. A bigger blueprint figure can be seen on the Appendix A – Blueprint. The service processes is divided in five sections: 1. Physical evidence: shows what the customer sees/encounters during each action. 2. Customer actions: presents the actions performed by customers since s/he arrives at the store until s/he leaves. 3. Front-line employee contact: is the action executed by staff members that have direct contact with the clients. The line of interaction indicates the encounter between them. An illustration of this line can be seen in the Figure 10. 4. Back-stage employee contact: is composed by the staff members that do not have contact with the client. Between them and the

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