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Sexism In Popular Music

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Sexism is a significant problem in popular music. This prejudice in the industry becomes most apparent in music videos, which usually have little relation to the lyrics of the song they are portraying. These videos of popular songs often show women as objects of desire for the male gaze, not as individuals with any sense of agency. Even songs produced by women have their female protagonists in the video focused solely on getting the guy and chasing after him. Ella Yelich-O’Connor, known by her stage name, “Lorde,” does not conform to any of these standards set by the music industry. Her music videos never objectify or hyper-sexualize women; instead they focus on interesting stories and beautiful cinematography. Lorde’s latest video, “Magnets,” a collaboration with the electronic music duo, Disclosure, separates her from other artists in her genre through the narrative structure, the position of power she is in, and her outfits throughout the …show more content…

However, the pool, a tool of objectification for women in most music videos, is used against him rather than to please him. The camera pans over to the man tied in the chair facing away from the pool and the wife and the mistress exchange a glance; the narrative of the video takes a complete one-eighty and shifts in this single shot. Lorde taunts the man by once more chanting the lyrics “let’s embrace the point of no return” before she tips him back into the pool. This repetition reveals to the man and the audience that she was in control throughout their entire relationship. When she sets the pool ablaze with him in it, it becomes apparent that she feels no remorse for the cheating husband. Lorde squashes any belief that the video is about anything but women with agency; it is because the wife and the mistress worked together instead of against each other that he met his

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