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Shepard Fairey's Obey Campaign Analysis

Decent Essays

Many artists promote their work as a form of propaganda, for example Shepard Fairey’s website suggests his campaign is a “do it yourself counter-culture.” that also “goads viewers, using the memorable “obey” slogan to take notice of the propagandists out to bend the world to their agendas” (Fairey, 1995). He not only has images available as an open domain for personal use but he even has instructions on how and what to do to create and use stencils, providing a recipe personal use. These instructions are detailed and aim to teach as well as propagate. Mind you there are is also a warning section of the website, outright reminding participants that unsanctioned street art is illegal and destroying others art is unacceptable in within the community. He has even cunningly made a “you are under surveillance” sign see figure___. This is to remind participants that as a movement the aim is to not …show more content…

Fairey used his street roots art and created a nationally known name of an actual brand. Marketing his “it has no meaning” propaganda to the mainstream as a company. So has Shepard undermined the manifesto by becoming mainstream? No, as his manifesto suggests Shepard has provided the groundwork for how his conversion works. Since individuals associate their own meaning and associations to his Campaign he has in term helped them create their own loyalty and schema for their interest in the brand. The campaign has evolved from an abstract idea of the Obey Giant his campaign is just as meaningless as in his eyes corporations abstract symbols and figureheads. The clothing line is “an extension of Shepard’s range of work” (2018). The public assigns the meaning as well as the importance; his image has merely monetized on the opportunity provided by the “Conspicuously Consumptive nature of society” (Fairey, 1990) that we are all a part of as members of this

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