When James J. Farrell, professor of history, American studies, and American conversations at St. Olaf College wrote his article “Shopping for American Culture,” there were more malls than high schools within the United States. Malls were also generating more than 46.6 billion dollars in sales tax, which is “almost half of all state tax revenue.”1 Farrell recognizes these statements in the introduction of his article. In fact, he uses these statistics and determines that because of the population going to malls, shopping centers accurately reflect American culture. James Farrell suggests that to truly understand Americans and their culture, one must go to the places in which Americans congregate (malls). He supports the idea that …show more content…
polls, survey questions, etc.). He cannot make that assumption because there are people who do not enjoy going to the mall. Another fault in Farrell’s reasoning is that one cannot buy an identity. While clothes and material objects can certainly create an identity of a sort, in today’s world of credit cards, expensive clothes do not necessarily indicate the wealth of a person. In the course of his article, Farrell promotes that the mall is the only source of American cultural information. “In short, malls help teach us the common sense of our culture. If we look closely at malls, we will soon be looking inside our own heads” (Farrell 251). First of all, not everybody goes to the mall to create or stimulate culture. Malls are also an enclosed environment and George Lewis in his article “Community Through exclusion and Illusion,” addresses the idea that since malls are enclosed, there is a false sense of community. “ Malls can, and do, lure and assemble collectivities and crowds of shoppers, but these groups seldom share the common ties and engage in the sort of social interactions necessary to forge a sense of ‘weness’—of community—from the raw social material of a crowd.”2 Perhaps Lewis would say that Farrell has fallen into this trap of “community” that was created for the shoppers. While malls seemingly create a community, the populations at the malls are too diverse to create one uniform culture. Therefore it cannot be
The socioeconomic significance of malls is seen through visual culture, where the mall has become a place to meet up with friends and family, on any day of the week – weekends being the busiest. Hence “the mall has become a centre of life, where the most memorable moments, holidays and birthdays are spent, dinners are held all under one roof” (Stokrocki 80). In Toronto the two largest malls I explored were the Toronto Eaton’s Centre and Yorkdale Mall – both of which included over 200 stores, eateries, rainforest cafés, and a movie theatre. However what was evident about these two malls apart from the rest included anti social behaviours despite families being grouped together. Although people were together, the sense of togetherness was plastic just like the manikins of store displays. It appeared as though families were shopping just as an excuse to go out as a “family” even though children, teens and adults would disperse into the stores of their choice and meet up at the end for a takeout meal, contacting each other through their phones. In addition to this observation included the fact that families shopping with other families or family friends were more of an exploitation of social and economic class. People being able to spend at stores like Michael Kors, Coach, Tory Burch, Abercrombie & Fitch, Lululemon, Kate Spade and many more, without worrying about going over budget meant being affluent. What really needs to be questioned is the idea that if these people spend at
Black Friday shopping is a controversial issue in the United States; while many believe the day after Thanksgiving is a part of holiday festivities, others view it as destructive. Throughout “Black Friday: Consumerism Minus Civilization,” Andrew Leonard argues that the chaos of Black Friday, the day after Thanksgiving in which crowds of Americans shop all night for extremely low prices, lessens the sophistication of Americans and the true meaning of the holidays. People become so consumed in the idea of endless sale prices that they forget to embrace what they already have, such as family, food, and shelter. He believes that Black Friday shopping has become out of control and describes the negative effects of excessive consumerism. he explains how most consumers act completely insane while Black Friday shopping and how society encourages this behavior by creating commercials and advertisements. Furthermore, Leonard states that it hurts the economy and damages one’s mental health. While Leonard is probably wrong when he claims that Black Friday shopping is completely troublesome to America’s well-being, he is right that consumerism overpowers the true significance of Thanksgiving.
Just like before, malls are and will continue to be an entertaining shopping experience. As entertainment changes - so do the entertainment requirements in a mall or outdoor shopping area. Adding more and better forms of entertainment and updating them regularly can keep the shopping experience relevant, and keep shoppers coming back to see what’s new.
In “Enclosed. Encyclopedic. Endured: The Mall of America,” David Guterson’s description concerning the Mall of America researches into numerous surfaces that are entrenched throughout the mall both physically and psychologically. David Guterson claims that the Mall is a psychological impact on the applicants inside. He makes this claim through his portrayals of the shopping mall’s: exterior and interior environment, the people he interviews, and the malls many titles.
The North Hanover Mall is an average shopping center with various stores and small attractions. Typically, the mall is not over-crowded; however, during the evenings and weekends it is well-traveled. There are the average chain stores such as JCPenny’s, Dick’s Sporting Goods, Hallmark, and Bath and Body Works. Likewise, there are some smaller, lesser known stores, for example, a few nail and hair salons, cafes, a pizza shop, and a sports apparel store. In general, there is a diverse mix of people shopping, from ethnicity to ages and group sizes. The night I choose to do my social observation the mall was much busier than I had anticipated. There was a Halloween event and an antique car show; both circumstances brought more individuals than usual into the shopping complex.
On July 2, 1962 Sam Walton opened the very first Walmart store in Rogers, Ark. Each week, more than 140 million Americans shop at Walmart. The company has over 11,000 stores in 28 countries. In fact, just recently the company opened a new store in my neighborhood. All summer I watched them build and build and I would say to my mom, “I can’t wait for them to finish so we can stop having to go to that ghetto Walmart.” I know “ghetto Walmart?” but it’s the truth. There was one other Walmart in my neighborhood and it was known as the ghetto Walmart. So when I received the essay assignment I knew immediately where I wanted to go. At ghetto Walmart the norms became abnormal and the abnormal things started to be accepted. The Walmart Company knows how to get costumers to come into their stores, I’ll give them that, but something just went wrong with that one.
Shopping has become a daily activity which happens a billion times in America and around the world. We cannot imagine how our lives would be affected if shopping was suddenly stopped. Malcolm Gladwell and Anne Norton both write articles about two sides of modern day shopping: how consumers have impacted the retail industry and how the industry influences consumers. In the article " The Science of Shopping," Malcolm Gladwell, a well-known writer and journalist, analyzes the shopping behaviors of customers and how retailers can lure customers; while Anne Norton, a professor of political science at the University of Pennsylvania, in
Once we have succeeded in our mission to promote shopping locally even more, “for rent/sale” signs and vacant buildings will be a scarcity. In their places will be store fronts with friendly faces there to greet you at the door and help you find just what you were looking for, whether it be for yourself or someone you love. Main Street will be buzzing with activity. Shoppers will be carrying around their purchases in colorful bags, enjoying a conversation with their close friends and family, and experiencing just what Pratt was missing; the feeling of community. And with all of the fun and exciting events, they will remember the joys of shopping rather than the hassle it can cause.
According, the United State Census Bureau, the U.S. population is increasing, every eight seconds a child is born. With the population increasing sort of rapidly the construction of new neighborhoods it is going to be necessary to house these prospering families. Also, the establishment of stores are going to be needed. Therefore, neighborhood stores are going to become available and malls too, but they both are going to vary in certain aspects. Neighborhood stores are stores that provides accommodations to the locals. Malls, on the other hand, are large buildings made of multiple competitive retails stores. Nevertheless, neighborhood stores and malls seem very similar, but when looking at their square footages, remoteness from home, and marketability, they are quite different.
In Anne Norton’s, "The Signs of Shopping", Anne Norton, a Political Science Professor at the University of Pennsylvania determines the ways in which malls, catalogs, and home shopping networks create our sense of “identity”. In the first part of her essay, “Shopping at the mall”, Anne analyzes the ways in which malls and catalogs “tell you who you are by selling you what they want.” Anne first states what she believes the mall was created to be; she believes it was created to be an impulsive gathering place and place of centralized public activity. Anne then goes on to state how she believes the mall has come to exploit the lifestyles and identities of people, especially those of young women. Anne makes the claim that the mall appears to be
For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.
In an interview with the New York Times, filmmaker Dan Bell reveals the complex emotions behind his Dead Mall series. In the videos, he documents abandoned malls which flourished in the 80’s and 90’s, but their ambience has become rather dull over the past few years. In fact, America’s cultural transition is the primary reason for the decline in popularity of shopping malls. As a result, Mr. Bell’s videos evoke nostalgia in his viewers, many of which were patrons of the malls he films. The sensation of nostalgia is wonderfully intricate, which Kurutz describes as “A conflicting swirl of emotions,” which often vary from serene to mournful. Notably, this made me question the effects of nostalgia, and if this amalgamation of sentiment was bad
From an etic lenses, American society can be perceived as overly repetive and/or simplistic; with retails chains that seemingly defy state and even county boarders. From an emic lense; for the most part, these chains provide the American community with a sense of "comfort" ("In Praise of Chain Stores") but in turn can also act as catalyst for ill-advised hostility. Citizens in which hold misplaced sentiments towards the concept of retail chains believe that the store "really is all that matters", therefore, developing a sense of mistrust towards "what the chains sell". This widespread misconception can cause an upbringing of speciaility stores that shelves items that mimic "exactly what the chain sells" only without the brand name attached. It may also cause low-value stores to "stay empty" due to the chains placed conveniently on the other side of the street.
As a country, Americans love to shop. Whether in malls, grocery stores, on the Internet, or elsewhere, the culture of buying is deeply ingrained in American culture. Fueled largely by advertising and the current credit system, America’s consumer culture is depleting our planet’s finite natural resources and polluting our environment. Consumerism has instilled in Americans an artificial, ongoing, and insatiable desire for mass-produced and marketed products, and the money with which to buy them, with little regard to their actual usefulness or necessity. This constant desire to acquire more possessions is poisoning the planet, as it can never be sated and thus results in the never-ending exploitation of the Earth’s natural resources, and
On Saturday, November 14th of 2015 I visited the Maine Mall from around 2:50 pm to 4:30 pm to make observations of adolescents from another culture. I chose to visit the Maine Mall because it is a place where adolescents frequently visit to socialize with friends in a public place. The place that seemed most obvious to observe was clearly the food court. The food court gathers people of all ethnicities and ages to sit down and be themselves while enjoying a meal. I found a comfortable table on the outskirts of the food court where I was able to be the eyes and ears of the whole place. This place was essential because I had perfect view of three different groups of teenagers sitting in groups of three or four.