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Short Essay On SEO

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“SEO” is short for search engine optimization and is an important tool for online marketing. Search engine optimization is finding ways to increase a company’s website appearance in web visitors; search results, or in other words, trying to get your site as high up on Google and Bing search results pages. When searching “office furniture”, “office interior design” and “office installation” on Bing and Yahoo, Sheehans isn’t within the top 5 pages of results. There are numerous tactics to improve a company's placement within the results pages including the placement of keywords, integration of links into a website, adding a sitemap, fresh content, and developing relationships with other sites.

Keywords are terms that people might …show more content…

This can be completed by contacting the web designer of these companies.

These are techniques that will improve the SEO of Sheehans on Bing and Yahoo which will in turn increase traffic to the website and social media pages. Increased social media and website traffic will further promote the brand and the products and services Sheehan’s provides, resulting in increased business.

Although Sheehans doesn’t appear within the top 5 pages of results on Bing and Yahoo, it is on the first page of Google when using the keywords “office furniture” and “office interior design”. Google is currently the most popular search engine with approximately 63% of the market share, followed by Bing and then Yahoo with 21% and 12% of the market share. Although Google is currently the top search engine, as of 2016, Bing’s market share growth has begun to exceed Google's, growing .2% while Google’s decreased by .2%. Sheehans SEO marketing is very successful on the leading search engine, but investing in improved SEO for Bing has the potential to benefit the company since Bing is continuously becoming more popular among users.

SEO consulting costs vary depending on the specific needs and size of the market and company itself. Since Sheehans is a smaller company with medium competition and a less complex website, hiring a SEO consulting company would cost approximately $1,000-$3,000 a month while an hourly consultant is estimated to cost about $80-$200 dollars

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