Launching a Digital Marketing Campaign to Build New Business

• Interactive Marketing – SEO strategy analysis, search engine marketing, paid search marketing, and ongoing SEO support.

Nowadays, traditional media such as television, radio, print advertising, billboards and cinemas are overwhelmed with alcohol advertising. Despite that, there are new, original and creative marketing techniques which are done to increase their sales.(Jernigan & Mosher

If you’re an Internet marketer, you must know the power of “anchor text” in search engine optimization. Although this is a commonly-used phrase, many marketers are yet to discover what it really means after Google 's Penguin and Hummingbird updates. Anchor texts are a crucial part of SEO and strongly impact your search engine ranking. If you use it correctly, you’ll witness your rank climbing higher on a daily basis. If you use it without thinking, you might notice your organic search traffic disappearing overnight or be penalized. In this post, I’m going to explain what anchor texts are all about and how you can optimize them for a well-performing website.

When was the last time you reviewed your digital marketing plan? If it has been over 3 months, then it 's time. Even if you feel your digital marketing is on track because your goals are being met, a review should still be conducted.

Advertising is the activity or profession of producing advertisements for commercial products or services. It is many things, for some people it is a job, for others it is a nuisance and for many it is a necessity. Throughout the years advertising has been forced to change greatly to keep up with the many different trends in our past and present, and it will continue to change as new trends come into the future. There are now many more ways to advertise products other than just on the Television, you can now advertise through online videos and on demand players, but this wasn’t always the case.

12,000 clicks per day Achieved in half the time allocated. SEO specialist contractor very experienced.

Vodka remains the biggest globally exchanged soul and Russia is still the biggest business sector notwithstanding the decrease there in the category. The US and Russia represent the lion's share of the premium-and-above market: The US only us has a 74% offer (18.9m cases), while Russia has a 11.5% offer (2.9m cases), took after by Brazil with a 2.3% offer (601,250 cases). An alternate key pattern is the proceeded with development in seasoned vodka. Actually, while unbiased vodka was basically level in 2012, volumes of enhanced vodka climbed by 5.7% to 23.2m cases. Flavors included 4.7% of the worldwide vodka advertise in 2012, up from 3.4% in 2008, report expressed. The US market represents 60% of the aggregate enhanced vodka business, took after via Poland with 15.4% and India with 5%.

After gaining experience in the spirit industry for many years and seeing the growth trend in the vodka segment in contrast with most other spirits, Guillaume Cuvelier introduced a new vodka brand called ‘SVEDKA’ in 1988. However, since vodka is considered to be an identical product that has no distinctive attributes between each brand, creating points of difference is the real challenge to SVEDKA. A market analysis showed that vodka made up a 24% share of total spirits consumption and the market was divided into two segments; premium and low-priced tier vodka. Absolute and Smirnoff dominated the premium-price vodka segment and were encountering competition from the superpremium competitors. Low-priced segment, represented 80% of market volume, contained under-$10 vodkas such as Gordon’s and Popov. Cuvelier saw the opportunity for SVEDKA as the mid-priced option between high-end and low-end vodka. He chose to tap into the ‘Blue Ocean’ where there was no competition. Thus, he created a new market called ‘mid-priced’ tier and positioned SVEDKA in this market. He believed that SVEDKA could capture some volume sales from the under-$10 market.

Secondly, the 25-44 age group who purchases beverages via supermarkets and on-line especially for parties bulk use; the young group ranging from 15-24 years old whose sales had flourished in last decade also tend to go for on-line shopping, impulse buying, convenience intelligence, chilled drink preference and follow group flavour; last of all, the children group who is gaining their ‘pester power’ over parents’ instructions. Mass Media has a significant influence and effect on this segment, and wider retail channels will affect the sales margin.

They should analyse of where and how they would promote their services and conclude on the duration, the media type, the message they want to convey to their customers and other salient aspects of their marketing campaign.

Pay Per Click advertising, or PPC, refers to the type of advertising commonly found on Google, Bing, other search engines, and even within some websites. One example of how PPC advertising works is Google AdWords. This is the software which allows advertisers to publish their ads on Google, and having a basic understanding of how it works is key to being able to understand why PPC is as important as it is. To begin with, the simplest form of PPC are the text ads at the top of a Google search. These are a part of the Google Search Network, and they often look almost the same as organic search results (organic results are results that appear without any money being spent). The ads appear at the top of the page, and, in case there

As the research narrows down, consumers tend to localise the results (Example: “Australian Results Only”). Search phrases in this stage are likely to contain a brand name or a specific feature. Survey results show that consumers are willing to ‘drill ' down to the third page of the results. Majority however would only look at the first page of the results (seventy-three percent) while many will only look at the top half of the page (Figure 3).

Search engine of Google has brought great benefits to all users for gathering ubiquitous information. With its unique capabilities, more than 180 internet domains and 130 languages are provided in search interface respectively. Considering Google practice, it has emphasised on offering exceptional experiences for its users more than its

Search engine of Google has brought great benefits to all users for gathering information worldwide. With its unique capabilities, more than 180 internet domains and 130 languages are provided in search interface respectively. Considering to Google practices, it has emphasised on offering more exceptional experiences for all users than its internal goals

When searching for a query, a search engine sends back a ranked listing of expert documents [1]. Assuming the query is wide, the returned list may be too long to view [1]. Studies have shown that users prefer to look at the first and second pages [1]. A digital marketing approach known as Search engine optimization (SEO) is capable of making businesses grow and page ranking improve [14]. Search engine optimization can be defined as a set of principles or techniques strictly followed by website owner or blog managers to achieve the desired result for ranking the page [2]. The search engine optimization has become an important part of the business and a compulsory marketing approach for websites to be discovered through search engines like Google, Yahoo, Bing and other search engines [2][5].