Singtel - Strategy Diamond

In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.

Chang Y.F., Chen C.S., & Hao Z. (2009). Smart phone for mobile commerce. IEEE DISTRIBUTED SYSTEMS ONLINE, 31(4), 740–747.

In basic terms, a market structure regarded monopolistic is deemed to have some elements or components of both competition and monopoly. In such a market structure, there exists a large number of entities offering for sale goods that in addition to being substitutes also happen to be differentiated significantly. In this text, I highlight the mobile phone market monopolistic competition. Further, I discuss how such a market would be impacted by both an increase in the price of an input regarded important and a decrease in the demand of mobile phones.

Worldwide demand for Smartphones was robust as a result of the availability of high-speed wireless networks, mobile access to corporate intranets, and the broad acceptance of e-mail and text messaging for both business and personal communications.  The Smartphone industry was projected to grow from 10 percent of the global mobile market to 30 percent over five years. The growth is clear when considering in 2007 that the US enjoyed a 100% increase in user numbers with a 53% increase worldwide. Sales of units are predicted to be 500 million for 2008 and 2009 globally.

The telecommunication industry that AT&T essentially created has undergone radical advancements, particularly within the last decade. According to the IBM Institute for Business Value, approximately 15% of the world’s population had access to a telephone in 1999 but by 2009, 70% of the world’s population had mobile phone subscriptions (Nelson & van den Dam, 2010). Given the extraordinary explosion of mobile computing and wireless communications, continued advancements within the global telecommunication industry are certain. A number of trends drive this evolution including the advancement of devices and network access technology, changes

Abstract:-combination of good phone and web services is the trend of longer term software application. Mobile phones are more than just making calls. Now a day mobile phone is a necessary part of the people’s life. There is continuously rising in a number of mobile

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

In recent times the world has grown to become a digital world, easily accessible and so is the use of mobile phones. The development and utilization of mobile phones has been increased over the years, Service providers have also found ways to move with this trend. The latest generation of mobile phones usually referred to as “smartphones”, are built with high technology, changing the trend of traditional method of phone communication and replacing it with modern method such as internet calling. Smartphones are now used as Still and video cameras, audio and video players, handheld gaming, the ability to surf the internet and a lot of other applications, all in the palm of your hand. A lot of service providers has been making available services that are readily and easily available to use as to keep up with the ever growing trend for example premium rate services(PRS).

SingTel has played an important part in the development of the country as a major communication hub in the region. Despite full liberalization since 2000, SingTel continues to shape the digital media and ICT market in Singapore, remaining as the leading mobile, broadband and fixed line operator. In July 2007, Singtel ventured into home entertainment with the launch of mio TV. Another breakthrough is the launching of high-speed fibre services with distinctive applications focusing on entertainment, convergence and productivity enhancement for home and business users, in September 2010 (Singtel, 2010).

There was a very high competition in mobile phone industry. The competitors included Samsung, LG, Sony Ericcson and other new emerging

The competition in Smartphone Markets is a monopolistic competition, in which the products of each firm are differentiated and the entry barrier is free. Products competing in the network industries have network externalities.

The cellular phone service industry is changing by means of technology breakthroughs with smartphones and adapting new network plans to work. The cell phone industry is fairly fluid at the moment, there’s no risk of the

The advancement in mobile devices and wireless technologies has enabled the provisoning of services more flexible and diverse [5-7]. On one hand, The manufacturers of mobile devices have recently achieved breakthroughs to extend mobile devices’ capabilities

Singapore Telecom SingTel is Asia’s leading telecommunications company. Which provides a scope for telecommunication products and services in term of fixed line, internet, mobile and pay TV Headquartered in Singapore with over 130 years ' of operating experience and played pivotal role in country’s as major communication hub .SingTel has built up itself as the largest telecommunication provider in Singapore and the second largest in Australia by market share and also at the same time the group is also long term strategic investor in six regional mobile operators. These achievements have help SingTel keep its fast pace in the best approach to accomplish its corporate vision which is to be Asia Pacific 's best multimedia solution groups. In Singapore, increased competition and quick changing business environment has been seen as the business sector is opening up to more service providers. A standout amongst the most powerful new products is the Next Generation National Broadband Network which includes with ultra-fast speed network access to the business and residential users. And SingTel serves over 550 million customers around world .SingTel have made the right moves by becoming into the fiber service provider. SingTel also strategically invested in Asia and Africa, including Bharti Airitel (India, South Asia and Africa), Telkomsel (Indonesia), Globe telecom (Philippines) and advance information service (Thailand).SingTel group CEO Chua Sock Koong .Singapore

Creating the mission of “Changing the world of Communication”, SingTel offered a diverse portfolio of products and services including Mio TV, mobile and fixed, and broadband operator to both individual citizens and corporate organizations in their main national operation Singapore and Australia. However, this report concentrates on the mobile communication in Singapore.