Singtel - Strategy Diamond

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

Due to advances in technology, smartphone availability and use is far more widespread than in the past. According to a study done by Ericsson[1], Singapore

In basic terms, a market structure regarded monopolistic is deemed to have some elements or components of both competition and monopoly. In such a market structure, there exists a large number of entities offering for sale goods that in addition to being substitutes also happen to be differentiated significantly. In this text, I highlight the mobile phone market monopolistic competition. Further, I discuss how such a market would be impacted by both an increase in the price of an input regarded important and a decrease in the demand of mobile phones.

Mobile computing is important to Google, Apple, and Facebook, mainly because the widespread use of smartphones and other mobile platforms has increased tremendously. Pretty soon, it is believed that

     In today’s telecommunication market there is a lot of competition by industry giants such as Sprint,

In recent times the world has grown to become a digital world, easily accessible and so is the use of mobile phones. The development and utilization of mobile phones has been increased over the years, Service providers have also found ways to move with this trend. The latest generation of mobile phones usually referred to as “smartphones”, are built with high technology, changing the trend of traditional method of phone communication and replacing it with modern method such as internet calling. Smartphones are now used as Still and video cameras, audio and video players, handheld gaming, the ability to surf the internet and a lot of other applications, all in the palm of your hand. A lot of service providers has been making available services that are readily and easily available to use as to keep up with the ever growing trend for example premium rate services(PRS).

SingTel has played an important part in the development of the country as a major communication hub in the region. Despite full liberalization since 2000, SingTel continues to shape the digital media and ICT market in Singapore, remaining as the leading mobile, broadband and fixed line operator. In July 2007, Singtel ventured into home entertainment with the launch of mio TV. Another breakthrough is the launching of high-speed fibre services with distinctive applications focusing on entertainment, convergence and productivity enhancement for home and business users, in September 2010 (Singtel, 2010).

The advancement in mobile devices and wireless technologies has enabled the provisoning of services more flexible and diverse [5-7]. On one hand, The manufacturers of mobile devices have recently achieved breakthroughs to extend mobile devices’ capabilities

Mobile phones have become most interactive communications tools available. They are now a necessity in the lives of anyone in this century. There are more than five billion mobile phone users globally, which represents over seventy percent of the world population. This is a very large market for any firm to promote its products and services.

The world today is so deeply evolved with the use of technology a resource. The future of mobile data system has always been a mystery and a question of excitement due to the fact of how different is it going to be from the present generation of mobile data. Mobile data system has been a developing area over the years starting from analogue phone calls to All Internet protocol and communication protocol. The idea for a better and for a more successful next generation of mobile data was inspired from the previous generation. Also, with the development of various apps in smartphones and tablets with data services, it made a plus point in the people’s electricity usage or having to turn of electronic appliances. The term “5G” is the next big

With the maturing of the industry, the differentiation among the services provided by the players is also on a decline. The quality of service among the service providers is also converging to the industry standard and TRAI recommendations. This resulted in a price war, especially with the new players entering the existing circles. The price war has resulted in the erosion of market share of existing players and also affected the profitability of all the service providers. The average revenue per user is on a decline in the industry, and interestingly the lower tariff has not increased the minutes of usage per connection. The existing players are working hard to maintain steady addition to the subscriber base and to keep the costs of operation low. Although the market may not be attractive for a new entrant, there seems to be a strong value and upside potential remaining for the existing telecom operators to prevent the erosion of their market share.

The telecommunication market structure in Singapore is most appropriate described in a high barrier market to entry – Oligopoly model, which SingTel and their competitors – Starhub and Mobile One (M1) – are three major operators dominating the mobile market. In 2013, approximately 47% market share of mobile operation market is hold by SingTel, while Starhub and M1 accounts for around 28% and 24.9%, respectively. The other 0.01% coming from close substitutes products - over-the-top calling and messaging services like Viber, Whatsapp and Skype (Euromonitor International 2013).

Singapore Telecom SingTel is Asia’s leading telecommunications company. Which provides a scope for telecommunication products and services in term of fixed line, internet, mobile and pay TV Headquartered in Singapore with over 130 years ' of operating experience and played pivotal role in country’s as major communication hub .SingTel has built up itself as the largest telecommunication provider in Singapore and the second largest in Australia by market share and also at the same time the group is also long term strategic investor in six regional mobile operators. These achievements have help SingTel keep its fast pace in the best approach to accomplish its corporate vision which is to be Asia Pacific 's best multimedia solution groups. In Singapore, increased competition and quick changing business environment has been seen as the business sector is opening up to more service providers. A standout amongst the most powerful new products is the Next Generation National Broadband Network which includes with ultra-fast speed network access to the business and residential users. And SingTel serves over 550 million customers around world .SingTel have made the right moves by becoming into the fiber service provider. SingTel also strategically invested in Asia and Africa, including Bharti Airitel (India, South Asia and Africa), Telkomsel (Indonesia), Globe telecom (Philippines) and advance information service (Thailand).SingTel group CEO Chua Sock Koong .Singapore

Singapore Telecommunications Limited (SingTel) is one of the main leading communications groups in Asia which provides a scope for telecommunication products and services in term of fixed line, internet, mobile and pay TV. Headquartered in Singapore with over 130 years ' working operating experiences, SingTel has built up itself as the largest telecommunication provider in Singapore and the second largest in Australia by market share while at the same time the group is also long term strategic investor in six regional mobile operators. These accomplishments have offer SingTel some assistance with keeping its quick pace in the best approach to accomplish its corporate vision which is to be Asia Pacific 's best multimedia solution groups(Singtel.com 2010). In Singapore, increased competition and quick changing business environment has been seen as the business sector is opening up to more service providers. A standout amongst the most powerful new items is the Next Generation National Broadband Network which includes with ultra-fast speed network access to the business and private client. Furthermore, SingTel has made the right moves by turning into the fiber service provider. This study goes for instituting a commonsense promoting arrangement on the new fiber services for the term of 2011-2013 which incorporates the setting of marketing objectives, procedure, strategy, tactical plans as well as the proposed sale forecast and budget plans together with